(02) 9188 4493 ask.us@parachuteagency.com.au
Parachute
  • Fundraising & Marketing Services
  • Training & Capacity Building
  • Resources
  • Contact Us
  • About Us
    • Our Team
    • Our Blog
    • Our Work
Select Page

Eye tracking for user acceptance testing was born from research for Sesame Street

by Shanelle Newton Clapham | 26 Feb, 2012 | Web Inspiration

Please indulge me with this post. I’m inspired by the books I’m reading at the moment and on Pg 108 I realised that what I was reading was a part of the history behind eye tracking for testing websites.   The awesome book that I’m reading at the...

Multi-variant and AB Sample Testing for Websites and Online Marketing

by Shanelle Newton Clapham | 30 Sep, 2011 | Behavioural Analysis, Research & Trends

Today we’re going to talk about testing. One of the things I love most about working in internet marketing is that you can track every click, follow every visitor through your website and monitor your return on investment very accurately. Testing allows us to take...

So many acronyms in digital media – a glossary of terms to help you get started

by Shanelle Newton Clapham | 3 Mar, 2011 | Online Advertising

So I was reading a blog by Amnesia Razorfish – digital agency – and I was introduced to a new acronym today, NUI – Natural User Interface, and it got me thinking about the acronyms I use at work on a daily basis and how foreign they probably are to...

Categories

  • AI
  • Behavioural Analysis
  • Branding online
  • Content is King
  • Content marketing
  • Cool stuff online
  • Data & Analytics
  • Digital fundraising online giving
  • Digital marketing strategy
  • Digital Marketing Training
  • Donor Care
  • eCommerce
  • Email marketing
  • Fundraising
  • How-Tos
  • Integrated Marketing
  • Mobile Marketing
  • Necessary boring bits
  • Online Advertising
  • Opinion
  • Research & Trends
  • Search Marketing
  • Social media marketing
  • User experience
  • Web Inspiration
  • Website Testing

Contact Us

Feel free to reach out to us here
Email: ask.us@parachuteagency.com.au
Phone: (02) 9188 4493
Address:
c/o WeWork, Level 1, 1 Sussex Street,
Sydney NSW 2000, Australia
Level 4, 24 Davey St,
Hobart TAS 7000, Australia

About Us

We’re on a mission to educate and inspire the not-for-profit industry. We deliver quality strategies and experiences to help charities acquire new supporters, raise more money, and have a bigger impact.

Subscribe for Email Updates

Privacy Policy

Learn more about our Privacy Policy here
  • Facebook
  • X
  • RSS
Copyright © Parachute Agency. All Rights Reserved.

Can we help you with something?

CONTACT US