by Shanelle Newton Clapham | 5 Jul, 2012 | Content marketing, Search Marketing
When writing copy for websites, digital marketers have to consider the user experience first, which means the readability of the web content, as well as optimising the content for search engines. Google’s search engine is a robot and optimising a website for a...
by Shanelle Newton Clapham | 2 Apr, 2012 | Content marketing
A couple of weeks ago I did a video for King Content, a content marketing consultancy in Sydney that helps businesses improve the engagement on their website and provide their customers with interesting stories in a variety of content mediums – video content,...
by Shanelle Newton Clapham | 29 Nov, 2011 | Content marketing, Digital marketing strategy, Social media marketing
Content marketing is a marketing tactic of creating and distributing content that is relevant and valuable to a specific target audience. This content, or engagement objects as I like to call them, aim to attract, acquire, and engage a clearly defined and understood...
by Shanelle Newton Clapham | 26 Sep, 2011 | Behavioural Analysis, Content marketing, Email marketing, Social media marketing
As always, I’ve read a dozen great articles this week but here are a few good reads that are relevant to many businesses and are practical enough to actually implement. Email marketing – A/B split testing for subject lines For those of you who have been...
by Shanelle Newton Clapham | 5 Aug, 2011 | Search Marketing
I am compelled to write this specific blog post about Google Adwords and the paid search marketing strategies you can employ because I was outraged yesterday when I spoke with a woman who had been deliberately misled by the internet marketing company managing her...
by Shanelle Newton Clapham | 7 Jun, 2011 | Research & Trends, Search Marketing
I haven’t had a lot of time to write in the last week as I’ve been busy preparing my second SEO workshop for one of my clients, the Nature Conservation Trust, as well as getting closer and closer to launching the new WWF-Australia website. It’s all...
by Shanelle Newton Clapham | 27 May, 2011 | Content marketing, Digital marketing strategy, Search Marketing
As every good digital or online person knows, your marketing campaign is only as good as the landing page you send people to. So when I started in a new role and had to build a digital strategy, online marketing and communications plan and build a new website, I took...
