by Erica | 3 Apr, 2024 | Content marketing, Digital marketing strategy, Social media marketing
We’ve seen a few blogs around lately about the effectiveness of ‘ugly’ ads in mainstream advertising and thought we’d share our learnings from the Parachute wheelhouse on the topic. Firstly, what do we mean by ugly ads? They’re ads that are designed to get...
by Erica | 24 Jan, 2024 | Digital fundraising online giving, Digital marketing strategy, Opinion, Research & Trends
Did you make any promises to yourself when the clock ticked over to 2024? Did you commit to a new exercise regime, personal well-being, healthy eating and financial frugality or was it a case of “Meh. Who cares?” This year I took a gentle and sensible approach to New...
by Erica | 10 Aug, 2023 | Digital fundraising online giving, Digital marketing strategy
Fundraising traditions often suggest that there are two optimal periods for appeals each year: tax time and Christmas. While concrete evidence supporting these specific dates may be scarce, it remains a widespread practice among charities across our shores to launch...
by Erica | 3 Feb, 2023 | Donor Care, Integrated Marketing, Opinion, User experience
I love paper. I love holding it, folding it and even the smell of it. There’s nothing better than ripping open a box of Annual Reports and catching a whiff of the ink on that 80 GSM. Fundraising, is a rapidly changing and evolving industry. Ignoring trends and...
