by Mamta Bhatt | 30 Aug, 2019 | Opinion
Remember a time before Trump in 2016? Or when we were just on our third leadership spill just after Tony Abbott? Or when we were asking our donors for their name, fathers title, and their childhood pets name before we let them donate? A whole lot changes in 3 years....
by Mamta Bhatt | 29 Mar, 2018 | Digital marketing strategy, Research & Trends, Social media marketing
Every now and again I feel a little overwhelmed with digital. While an amazing space to innovate, sometimes, like with any other platform, the churn and burn can feel mundane and run-of-the-mill. And having worked in the space for almost 10 years now, while I’ve seen...
by Mamta Bhatt | 26 Oct, 2017 | Opinion, Social media marketing
I’ve got a confession to make. Even though at Parachute Digital I am the bread and butter that will create and hold your social media marketing campaign together, I don’t have a personal Facebook account. Nope, deactivated it almost a year ago. The choice was hard –...
by Mamta Bhatt | 13 Mar, 2017 | Content marketing, Digital marketing strategy, Digital Marketing Training, Email marketing, Online Advertising, Search Marketing, Social media marketing
Looking for love? I have a good friend who desperately wants to find love. The problem? She hasn’t made a connection with, well, anyone, really. Every time we meet, she laments, “Where do you meet people. Where are all the prospects?” Much like my friend trying to...
by Mamta Bhatt | 1 Feb, 2017 | Mobile Marketing
Don’t forget about mobile Mobile donating is a way for supporters to donate to an organisation through a mobile device. At present, the most popular means for mobile donating, in terms of volume, comes in through SMS. Inbound SMS – which is usually achieved using...
by Mamta Bhatt | 17 Jan, 2017 | Cool stuff online, Digital fundraising online giving
It’s A Wrap! Christmas is over, so who made us give? With 2017 into full swing, I wanted to take some time to look at some of the Christmas Appeals of 2016 before I gallop full steam ahead into all the amazing projects about to kick-off this year. My inbox has been a...
by Mamta Bhatt | 21 Sep, 2016 | Opinion, Research & Trends
The rise and rise of corporate social responsibility There’s been a significant increase in the growth of ‘corporate social responsibility’ over the years. With more consumers than ever saying they would be willing to pay more for a product or be more loyal if they...
by Mamta Bhatt | 21 Sep, 2016 | Digital fundraising online giving, Opinion, Research & Trends, User experience
3 steps to more online donations Quick and easy donations I made a pact with myself a couple of years ago to not answer the question “How’ve you been?” with “Busy” – because it was boring and because everybody is. Busy. Busy. Busy. These days we all seem have more to...
