by Marcos | 2 May, 2024 | Data & Analytics, How-Tos
If you do not export your historical website data from GA3 (Universal) before the end of June, it will be lost forever. (If you already have a grasp on the gravity of the situation, click here to get to the actionable guide.) What and when Google released GA4 in 2023....
by Marcos | 29 Mar, 2023 | Cool stuff online, Digital marketing strategy, Research & Trends
If you have been living in a bubble and don’t know what ChatGPT is, it is an interactive (chat-like) application based on a large language model (LLM) developed by OpenAI. It was trained on a massive amount of text data using a deep neural network architecture called...
by Marcos | 23 Nov, 2022 | Digital marketing strategy, Digital Marketing Training, Research & Trends
Hey, did you hear the news? Google Analytics is getting a facelift and you need to make the switch before all your data is lost. You might be thinking WTF if you have missed all the Google blasts and digital news, but it’s true. From July 2023 Google Analytics...
by Marcos | 28 Apr, 2021 | Digital marketing strategy, Online Advertising, Social media marketing
Apple have released iOS 14.5 and the impact of Facebook advertising is significant. As a result of Apple’s update, Facebook have decided to make fundamental changes to their platform for all users, regardless of device or operating system. Facebook have been quite...
by Marcos | 4 Feb, 2021 | Opinion
This article outlines the basics you need to have set up to track your digital fundraising campaigns – as well as five digital tracking tips that we absolutely recommend you implement straight away. Tracking your digital campaigns gives you full visibility into the...
by Marcos | 1 Oct, 2019 | Research & Trends
If you’ve read our latest work –Researching Charity Donation Pages 2.0, then you’ll know there are many things you can do to improve the experience your supporters have when donating through your charity website. Improving the conversion rate of your donation website...
