by Marnie Fleming | 27 Sep, 2022 | Branding online, Digital fundraising online giving, Digital marketing strategy, Opinion
Fundraising or brand first? This is the question on many organisations’ lips. It’s a valid question and one that I have toyed over for a number of years as both a brand specialist and a fundraiser. It’s a bit of a chicken and egg situation, you need the dollars...
by Marnie Fleming | 17 Jan, 2017 | Cool stuff online, Digital fundraising online giving
It’s A Wrap! Christmas is over, so who made us give? With 2017 into full swing, I wanted to take some time to look at some of the Christmas Appeals of 2016 before I gallop full steam ahead into all the amazing projects about to kick-off this year. My inbox has been a...
by Marnie Fleming | 21 Sep, 2016 | Opinion, Research & Trends
The rise and rise of corporate social responsibility There’s been a significant increase in the growth of ‘corporate social responsibility’ over the years. With more consumers than ever saying they would be willing to pay more for a product or be more loyal if they...
