Facebook is EVIL😈👺 and you know it

by Shanelle Newton Clapham | 16 Nov, 2021 | Digital fundraising online giving, Opinion, Research & Trends

As a sector that works for ‘Love over Hate’ and Equality and dignity for everyone & knows that climate change is real and advocates to protect people’s mental health… CAN WE CONTINUE to prolifically use a platform like facebook that...

Where to start with your digital donor acquisition

by Shanelle Newton Clapham | 27 Aug, 2020 | Digital fundraising online giving

Don’t know where to start to acquire donors online? We’re told all the time that digital fundraising and online donor acquisition can be quite daunting to a traditional fundraiser, so we want to try and break it down into some bite size places to get...

Finally Aussie charities are acquiring donors online

by Shanelle Newton Clapham | 24 Aug, 2020 | Digital fundraising online giving, Digital marketing strategy

Direct to Digital – Monthly Donor Acquisition In the last couple of months I’ve noticed several charities asking me to make a monthly donation online, via an ad or email. This is a very cool thing indeed. I’ve seen Greenpeace, the Climate Council and...

How non-profits in Australia responded to #BlackLivesMatter

by Shanelle Newton Clapham | 29 Jun, 2020 | Digital fundraising online giving

I’ve been following the #BlackLivesMatter movement closely. Racism is such a BIG, confronting, ugly issue that works as an undercurrent to thwart us in so many of the causes I work on. I’m white. I’m trying to stand back and let people of colour speak for...

Should you allow your monthly donors to cancel online?

by Shanelle Newton Clapham | 7 May, 2020 | Digital fundraising online giving

You let your donors cancel when they call you – why shouldn’t they be able to do that same action online? I like to think that I challenge the status quo more than I accept it. I know this to be true in many areas of my life – in fundraising, in our society’s...

When you get a perfect storm for digital donations

by Shanelle Newton Clapham | 30 Apr, 2020 | Digital fundraising online giving

One of my Kiwi charities shared a case study of a UK community fundraising campaign that was bringing in digital donations in droves. It’s a great campaign “Run for Heroes” to raise money for NHS staff in the UK who are struggling under the weight of...

Should charities treat their monthly donors more like subscribers?

by Shanelle Newton Clapham | 13 Apr, 2020 | Digital fundraising online giving, Digital marketing strategy

I want to talk about the similarities (and differences) between the experiences and expectations of people that sign up to a subscription and people that make a monthly donation to a charity. both selected your organisation or product because they believed it matched...

Bold Messaging for Charity Campaigns

by Shanelle Newton Clapham | 6 Feb, 2020 | Branding online, Digital marketing strategy, Web Inspiration

*N.B. The above image from ActionAid is one of the concepts we put forward – it’s not what they decided to go with. But I love the sentiment 🙂 I’m a marketeer, so I love nothing more than clever copy and an ad or message that gets straight into the heart...

Simple things that make your website work

by Shanelle Newton Clapham | 14 Aug, 2019 | User experience

Top UX tips to improve your website user experience When building a new website, we all put A LOT of thought into it. The design especially. The content for your website takes AGES. We labour over the homepage and what should go there. But so many websites miss the...

Two New Digital Research Projects to help Australian Charities

by Shanelle Newton Clapham | 14 May, 2019 | Digital fundraising online giving, Research & Trends

Digital Research and Innovation to drive change for non-profit organisations in Australia   Website Donations. Email appeals. Good user experience for supporters and donors. Non-profits advocating for change. I’m so excited, and grateful – to our...

Peer to Peer SMS for Campaigns and Fundraising

by Shanelle Newton Clapham | 9 May, 2019 | Digital fundraising online giving, Digital marketing strategy

So I’ve got a new favourite digital campaigning and fundraising channel! Peer 2 Peer texting. And no it’s not using AI and pre-programmed conversations – it’s actual people having a text conversation – en mass! Adam Knobel, who worked on the YES! Marriage...

Message testing in Facebook

by Shanelle Newton Clapham | 24 Feb, 2019 | Digital fundraising online giving, Online Advertising

Creative Message Testing What does your target audience respond best to? Before your next appeal or campaign, you should try some message testing to get the call to action just right for your donors and supporters. Message testing can be done very quickly and easily...

What Digital technology should Non-Profit organisations have in their FY2019 plans?

by Shanelle Newton Clapham | 7 Feb, 2019 | Email marketing, Research & Trends

It starts with Email marketing… I’ve been running Digital PUSH and email campaigns for 15 years now and for the first 13 years email smashed everything else in terms of conversion. Search will beat email for a Pull strategy (when people have a need and are...

The Big Issues of 2018 – A Year in Review (Shanelle’s Reflections)

by Shanelle Newton Clapham | 19 Dec, 2018 | Opinion

A Review of 2018 for achievements of Not-for-Profit organisations and Charities Greetings from Patagonia 🙂 What a year it’s been! Personally I’ve made some big decisions – all of which I’m happy to report, have worked out for the best. I’m happier, healthier and...

My First Time at the International Fundraising Conference #IFCHolland

by Shanelle Newton Clapham | 3 Nov, 2018 | Digital fundraising online giving

I popped my IFC cherry I don’t know about you, but I had only heard good things about the IFC (International Fundraising Conference). People raved about it – said it was “the best conference” or made references to it like “there’s no conference like it”....