by Shanelle Newton Clapham | 31 Jul, 2012 | Behavioural Analysis
Many regular readers of this blog will know that I love data. Really, that’s why I love digital marketing so much. I love that you can track everything that you do and give the user a better experience when targeting is done properly. I’ve given numerous...
by Shanelle Newton Clapham | 24 Jul, 2012 | Digital fundraising online giving
I did my first webinar today for Blackbaud, who specialise in CRM systems and online CMS’s for not for profit organisations. It was a quick, flash in the pan presentation on Digital Marketing Strategies and specifically how the digital world can add value,...
by Shanelle Newton Clapham | 20 Jul, 2012 | Digital marketing strategy, Social media marketing
Are you surprised to learn that only 30% of CEOs use social media? I’m not. And of those who do use it, many of them simply have an inactive account. Social media can be scary for many CEOs, as they might feel they could be personally and professionally...
by Shanelle Newton Clapham | 18 Jul, 2012 | User experience
If you like to comment on news articles or rate retail products on eCommerce websites or give product reviews, you might have come across Facebook Connect or its twitter or G+ counterparts. Facebook Connect is a tool that Facebook says on its developer site can allow...
by Shanelle Newton Clapham | 16 Jul, 2012 | Mobile Marketing
Mobile Marketing is growing incredibly fast because mobile internet usage has skyrocketed in the last 2 years and mobile devices such as smartphones and tablet computers are penetrating our population as though they were a disease. While I am making a joke, it is...
by Shanelle Newton Clapham | 11 Jul, 2012 | Research & Trends, Social media marketing
I’m really enjoying the ping-pong debate that has been going on in the digital media world around Social TV, most notably Yahoo!7’s Fango app and the soon to be released NineMSN Jump-In app launching soon to compete with Fango in the social TV space....
by Shanelle Newton Clapham | 10 Jul, 2012 | Web Inspiration
I love that the walkman and now the ipod gave us a soundtrack to our lives but now we are on the verge of Google’s new “Glass” project possibly giving us a fly on the wall account of our lives. Of course both the walkman and Google’s glass...
by Shanelle Newton Clapham | 5 Jul, 2012 | Content marketing, Search Marketing
When writing copy for websites, digital marketers have to consider the user experience first, which means the readability of the web content, as well as optimising the content for search engines. Google’s search engine is a robot and optimising a website for a...
by Shanelle Newton Clapham | 6 Jun, 2012 | Opinion
Hello to my loyal friends and readers. This photo of Petra / Wadi Musa is courtesy of TripAdvisor I just wanted to let you know that this blog might be lacking some fresh content throughout June as my husband and I will be holidaying in Jordan and Lebanon....
by Shanelle Newton Clapham | 31 May, 2012 | Behavioural Analysis, Research & Trends
Below you will find a presentation from Mary Meekers who is a leading authority in digital data, research and trends. There are the usual graphs telling us many things that are good to know but no longer surprising, and then there is the section on re-imagination....
by Shanelle Newton Clapham | 29 May, 2012 | Research & Trends
I write a lot about how email marketing is good for customer retention and how customer first web design (based on user experience principles) will reward online businesses with increased conversion rates and repeat visitation but all of this is a mute point if your...
by Shanelle Newton Clapham | 23 May, 2012 | Behavioural Analysis, Mobile Marketing
I’m excited about mobile because as a consumer I’m starting to see more and more cool stuff show up in my smartphone apps and see more relevant and targeted local searches when I’m searching on Google via my mobile phone and I can see all of this...
by Shanelle Newton Clapham | 18 May, 2012 | Search Marketing
One of my clients is experiencing a lull in the number of enquiries and sales their business is receiving and naturally, they want to turn this around. Because the majority of their business is driven through search engine marketing (SEM), better known as paid search...
by Shanelle Newton Clapham | 15 May, 2012 | User experience
For about 8 years now I have been part of several teams that have built websites (different jobs, different projects) and one thing that I’ve noticed hasn’t changed in the digital world is the need to allow your users to get to their desired destination in...
by Shanelle Newton Clapham | 11 May, 2012 | Email marketing
Building loyalty and retention throughout your customer database is one of the primary uses for email marketing for businesses. Your customer database is often a businesses most valuable asset, but these people are even more valuable if their details are up to date...
