by Shanelle Newton Clapham | 24 Jan, 2012 | Content marketing
Every now and then I do have to ask myself if all the time and energy that I spend blogging is worth it. I have written 88 blog posts in the last 13 months, on average I spend about 1 hour writing each post – not nearly as much time as I should spend...
by Shanelle Newton Clapham | 6 Jan, 2012 | Mobile Marketing
In my professional life Mobile Marketing is talked about alot and there are loads of brilliant examples of how we use the iPad’s native functionality to build incredible apps with engaging ways to navigate (check out Bjork’s Biophilia or the TinTin app...
by Shanelle Newton Clapham | 6 Jan, 2012 | Necessary boring bits, Social media marketing
When you visit a website that requires you to login, do you sometimes use the option to login with your Facebook or Twitter social media login? Do you, and your friends and other online users, realise that when you choose to use your social media login to login to a...
by Shanelle Newton Clapham | 23 Dec, 2011 | Mobile Marketing
Totally cute and a fun way to say “I’m an Android”. I don’t know if this is inspired by the “I’m a Mac” campaign but I see obvious synergies. I saw my friend Kurt’s “Android” avatar on Facebook and when I...
by Shanelle Newton Clapham | 23 Dec, 2011 | Digital marketing strategy, Social media marketing
Yes, you read right, I definitely make mistakes – in my professional and personal life. But this blog post is about my professional life and I’m still learning about social media, every day. I’m going to tell you about 3 examples of social media...
by Shanelle Newton Clapham | 21 Dec, 2011 | Necessary boring bits, Social media marketing
I was at a work Christmas party last night and the conversation turned to parenting and my big boss (my boss’, boss’, boss) was saying what a painful experience [he used another descriptive term] he was having with his 13 year old daughter. She was...
by Shanelle Newton Clapham | 20 Dec, 2011 | Email marketing
Email marketing is probably the digital media channel that most businesses and consumers are most familiar with. I know that many people find email marketing painful and that spam has increased to record levels. But if email marketing is done properly, you (or your...
by Shanelle Newton Clapham | 16 Dec, 2011 | Behavioural Analysis
What are you doing to manage your customer database online? Do you have an email newsletter? How do you manage the database? What information are you capturing about your customers? Let me guess, just the email address. Or maybe the name and email address. If Yes, in...
by Shanelle Newton Clapham | 15 Dec, 2011 | Behavioural Analysis, Research & Trends
Have you seen the eye tracking heat maps that show how a user views a website? This technology has been around for about 10 years but big online publishers only started using it for usability testing and online consumer behaviour research maybe 5-6 years ago (well,...
by Shanelle Newton Clapham | 13 Dec, 2011 | Web Inspiration
My blog post this morning is more of a rhetorical question and some meandering thoughts. Recently I’ve seen some senior marketers speaking about the importance of emotion in advertising. I also remember my old boss and mentor telling me that if we want to have a...
by Shanelle Newton Clapham | 9 Dec, 2011 | Online Advertising
Digital marketing/ online marketing has grown considerably in the last decade between 2000 and 2010. In the early noughties, online marketing used to just mean websites in any form, some email marketing, paid search or PPC (driven largely by Yahoo Search Marketing in...
by Shanelle Newton Clapham | 1 Dec, 2011 | Digital marketing strategy, Social media marketing
I’ve recommended to many of my clients and colleagues that they should start using Social Media as a customer service tool. Social Media is immediate and gives customers, clients – both happy and disgruntled – a public platform to air their...
by Shanelle Newton Clapham | 1 Dec, 2011 | Behavioural Analysis, Social media marketing
I was reading a Jeff Bullas blog about the type of content posted in social media profiles and what engages audiences most and he raised a good point about reach (views) versus engagement (clicks, comments, shares). But let me go back a step. Most of you would have...
by Shanelle Newton Clapham | 29 Nov, 2011 | Content marketing, Digital marketing strategy, Social media marketing
Content marketing is a marketing tactic of creating and distributing content that is relevant and valuable to a specific target audience. This content, or engagement objects as I like to call them, aim to attract, acquire, and engage a clearly defined and understood...
by Shanelle Newton Clapham | 28 Nov, 2011 | Behavioural Analysis, Social media marketing
The reason I love data and website analytics so much is because it provides us with an incredible amount of data that can be analysed, interpreted and moulded into a variety of ways to look at it that gives us digital marketers insights into what our audience want,...
