by Shanelle Newton Clapham | 23 Nov, 2011 | Mobile Marketing, Search Marketing
To be honest, this was not something that I had considered before but John Lynch from www.entrepreneur.com has convinced me that I definitely need to consider how Siri might change how we think about SEO for websites. John has raised, “could iPhone 4S Siri...
by Shanelle Newton Clapham | 22 Nov, 2011 | Online Advertising, Web Inspiration
When you think of Bing search engine, do you think Jay-Z? No? Me neither. That’s why this campaign is so brilliant. I wish I had been living in the states when this campaign launched in 2010, I would have loved to marvel at its simplicity but incredible...
by Shanelle Newton Clapham | 21 Nov, 2011 | Search Marketing
Search engine marketing, often known as SEM or PPC (pay per click) or just simply Paid Search, uses a variety of acronyms, that each represents a measurement or bidding strategy. I’ve tried to break them down and explain them below. Cost per click (CPC$) – When...
by Shanelle Newton Clapham | 21 Nov, 2011 | Search Marketing
Search engine marketing (SEM) is a discipline whereby search marketing professionals negotiate their way through a bidding exchange (for example, Google Adwords). Each professional tries to ensure their client’s brand shows up (ranks) on page 1 of Google’s search...
by Shanelle Newton Clapham | 21 Nov, 2011 | Search Marketing
SEM means Search Engine Marketing. It is often called PPC – Pay Per Click or Paid Search or often it has now been reduced to “adwords” as in Google Adwords. In my and many digital strategist’s opinion, search marketing is the most cost effective online marketing...
by Shanelle Newton Clapham | 17 Nov, 2011 | Content marketing, Online Advertising
I recently heard Jeffrey Cole speak for the first time. I wanted to share some of his ideas that I agree with. Jeffrey Cole thinks that the “tablet” but more specifically, the iPad is the biggest revolution in the digital world. He states that the reason...
by Shanelle Newton Clapham | 15 Nov, 2011 | Web Inspiration
I was at a conference last week where they were using Microsoft’s Kinect to scroll around the screen of a web browser. It did look like a lot of exertion to violently throw your arms up and down and side to side in an effort to scroll around a page but it was...
by Shanelle Newton Clapham | 9 Nov, 2011 | Necessary boring bits, Web Inspiration
The last 3 days of my life I have spent learning about the brain – or the mind, depending on how you like to look at it. I have listened to neuro scientists – both practicing, researchers and academics; psychiatrists; Buddhists; mental health sufferers...
by Shanelle Newton Clapham | 2 Nov, 2011 | Search Marketing
It can be frustrating for a digital marketer to hear small and large businesses talk about their websites SEO. It is often assumed to be a simple solution, a quick fix that can be done once and then said website will magically appear at #1 of Google’s search...
by Shanelle Newton Clapham | 20 Oct, 2011 | Digital marketing strategy, Mobile Marketing
I’m not even going to pretend that I could have provided you with the below level of detail when it comes to selecting the right mobile marketing solution for your business – but I can direct you to the superior knowledge of Rob Borley and Paul Boag who...
by Shanelle Newton Clapham | 6 Oct, 2011 | Social media marketing
Social Fish have tried to summarise the type of jobs that exist now in the social media marketing field. At a glance, they cover the broad spectrum of what may or may not be needed within an organisation but I’m not sure I agree with all of them –...
by Shanelle Newton Clapham | 30 Sep, 2011 | Behavioural Analysis, Research & Trends
Today we’re going to talk about testing. One of the things I love most about working in internet marketing is that you can track every click, follow every visitor through your website and monitor your return on investment very accurately. Testing allows us to take...
by Shanelle Newton Clapham | 28 Sep, 2011 | Email marketing, Necessary boring bits
I know this is considered to be a dry and boring subject, so I’ll try to keep it short, but email opt in and spam compliance for email marketing is absolutely mandatory – legally, ethically and responsibly. I come across this problem a lot in my...
by Shanelle Newton Clapham | 26 Sep, 2011 | Behavioural Analysis, Content marketing, Email marketing, Social media marketing
As always, I’ve read a dozen great articles this week but here are a few good reads that are relevant to many businesses and are practical enough to actually implement. Email marketing – A/B split testing for subject lines For those of you who have been...
by Shanelle Newton Clapham | 30 Aug, 2011 | Mobile Marketing, Social media marketing, Web Inspiration
Short one today, just wanted to share some of the brilliant information I have found online regarding social media tools and ways to build your community online. The Business2Community blog is keeping us informed with ways to measure your influence online. Don’t...
