by Shanelle Newton Clapham | 13 Mar, 2014 | Digital fundraising online giving, Digital marketing strategy
As the cost of doing business is increasing and the biggest donors (baby boomers) now need to watch their pennies a little more closely and the next generation of donors are more skeptical and demanding – organisations are forced to innovate and change or suffer...
by Shanelle Newton Clapham | 6 Mar, 2014 | Digital fundraising online giving, Digital marketing strategy
After eleven years of planning, implementing and analyzing the results of digital marketing and fundraising campaigns, I have learned that there are four fundamental elements that are essential for success online. I like to call these the 4 Digital Fundraising...
by Shanelle Newton Clapham | 7 Feb, 2014 | Digital fundraising online giving
Regardless of your organisation’s cause, objectives or audience, there are four fundamental elements you need to commit to for a successful digital fundraising strategy; User Experience (UX), Content, Data & web analytics and Integration. Today I’m going to talk...
by Shanelle Newton Clapham | 16 Jan, 2014 | Behavioural Analysis
How is it that I’ve been a digital marketer for over ten years, that I’ve been trumpeting user behaviour and user experience above all else for at least the last three years and I’ve only just come to hear of Brian Solis. This guy is like a god to me...
by Shanelle Newton Clapham | 24 Nov, 2013 | Content marketing, Cool stuff online, Digital marketing strategy
Anchorman2 has been doing some really creative marketing for the upcoming release. I’m really enjoying the effort that Paramount Pictures have gone to in the marketing of Anchorman2. Creative marketing strategy from Paramount Whether or not you’re a fan of...
by Shanelle Newton Clapham | 22 Nov, 2013 | Digital fundraising online giving
On Wednesday 20th November 2013 we had a great time putting on an event for Fundraising Directors of non-profits and charities in Australia to talk to them about how they can integrate digital strategies into their overall fundraising mix. It was fabulous and we will...
by Shanelle Newton Clapham | 16 Nov, 2013 | Cool stuff online
I’ve had a lovely time talking tech with some cool folk who all met on Google Plus, me included I guess. These guys run a weekly podcast on all things tech and online and I was interviewed for the 265th episode of TechWebCast. In this catchup we talked about...
by Shanelle Newton Clapham | 7 Nov, 2013 | Email marketing
I’ve been running some forecasts and conversion projections for an eCommerce email marketing strategy. It made me look for industry average email open and click through rates and website conversion rates. Mailchimp offers industry average open and click through...
by Shanelle Newton Clapham | 31 Oct, 2013 | Digital marketing strategy, Website Testing
Much has been said about agile development for technology and web projects from a technical point of view, but I want to give you a perspective from a marketing point of view. I’ve been a client commissioning digital projects as well as a consultant and supplier...
by Shanelle Newton Clapham | 12 Oct, 2013 | Content is King
It feels like there are so many ulterior motives in the world we live in and online is no exception. I want to enjoy certain content online but to access the experience I’m forced to give personal information that does not seem in line with what I want to get...
by Shanelle Newton Clapham | 26 Aug, 2013 | Opinion
I’m not releasing breaking news when I say that not for profits have been slow to take up digital as part of their fundraising strategy. However, I think what might surprise my non profit readers is how I can quantify what this digital resistance has cost them....
by Shanelle Newton Clapham | 21 Aug, 2013 | Opinion
Parachute Digital is growing and we’re creating our identify as we go. To do this we need to develop products and marketing collateral and build an infrastructure around us to support this growth. Basically, we need to do all of the things that we counsel our...
by Shanelle Newton Clapham | 13 Aug, 2013 | Digital fundraising online giving, Research & Trends
I love Asian foods of all kinds. Japanese is probably my favourite, but I’m partial to Vietnamese and what Aussie doesn’t love Thai food. I don’t mind authentic Chinese food but I’m not a big fan of the Australian-Chinese versions. Near my work...
by Shanelle Newton Clapham | 1 Aug, 2013 | Behavioural Analysis
Rod Jacka and Panalysis has been a friend of Parachute Digital before it existed. Rod is one of Shanelle’s mentors and there is no one in Australia who knows more about online data analysis than Rod Jacka. Just how big is big data? It seems that it is the...
by Shanelle Newton Clapham | 30 Jul, 2013 | Mobile Marketing
I was right! Last week I was in a meeting at the University of New South Wales and a broad sweeping statement was made that “within 2 years the tablet computer will have replaced the PC with university students”. I rejected this statement, suggesting that...
