by Shanelle Newton Clapham | 6 Dec, 2012 | Behavioural Analysis, Social media marketing
Has anybody else noticed lately that your Facebook Page posts WITHOUT a link in them (a link to your website, a link to a video or anything similar) gets more views than posts that point your fans to your content held off-Facebook? I’m wondering if...
by Shanelle Newton Clapham | 5 Dec, 2012 | Digital marketing strategy, Social media marketing
I’ve just created a social media strategy for one of my clients, which I’m presenting to their board today, so I thought I’d share the process that I went through to determine what recommendations would be made, in terms of how they should proceed...
by Shanelle Newton Clapham | 23 Nov, 2012 | Social media marketing
Online Circle have released their latest Facebook Performance Report and it looks to me like Australians watch a lot of TV, eat a bunch of junk food and buy fairly cheap clothes – not necessarily the image I think we want to project to the world. Let me confess...
by Shanelle Newton Clapham | 19 Nov, 2012 | Behavioural Analysis
I’ve been looking for a good data mashup for a while to make a case study and the Where Do My Taxes Go? site comes close , as it uses publicly available information from government sources to calculate its graphs. The reason I say it comes close is because the...
by Shanelle Newton Clapham | 7 Nov, 2012 | Branding online
Most big businesses and brands are so protective of their logo, with strict guidelines for its usage but not Google. Google seems to have so much confidence in the strength of their brand that they absolutely deconstruct it sometimes several times a week. The...
by Shanelle Newton Clapham | 5 Nov, 2012 | Content marketing
For those who have browsed my website in any detail, you would have seen that I am a big advocate of Content Marketing and I preach this same mantra to my clients, colleagues and business owner friends. I’m also a big fan of research. When I was working in the...
by Shanelle Newton Clapham | 22 Oct, 2012 | Social media marketing
I have been a published writer many times due to my career starting as an aspiring journalist, but I gave that up over a decade ago so the release of my very own eBook, published in the Amazon Kindle store last week, is quite the milestone for me. I wrote the...
by Shanelle Newton Clapham | 16 Oct, 2012 | Mobile Marketing
For retail clients, especially those clients with bricks and mortar stores, venues or locations, I have been strongly recommending incorporating a mobile marketing SMS campaign to integrate their digital marketing with what they’re doing in store at the point of...
by Shanelle Newton Clapham | 15 Oct, 2012 | Content marketing, Social media marketing
There have been a couple of great examples in the last 6 months of online campaigns that have gone viral. Viral campaigns usually have a video element (from my experience) but they can also be games. For instance, Angry Birds iPhone app game could definitely fit into...
by Shanelle Newton Clapham | 8 Oct, 2012 | Digital fundraising online giving
I’m looking forward to speaking to Fundraisers from all around Australia at Blackbaud’s Conference at Darling Harbour tomorrow. I feel very passionately about the not-for-profit sector, especially organisations that focus on environmental conservation and...
by Shanelle Newton Clapham | 3 Oct, 2012 | Search Marketing
If your business is wanting to embark on a Search Engine Optimisation (SEO) digital marketing strategy and needs to keep consulting costs down, you could start some of the keyword research yourselves using Google’s helpful and free search tools. Google and other...
by Shanelle Newton Clapham | 28 Sep, 2012 | Content marketing
I came across this cool content marketing/ social media product that helps businesses create their own infographics – PiktoChart. I was planning on trying to make one myself, using my own website data to illustrate the point, but after looking at the How To...
by Shanelle Newton Clapham | 26 Sep, 2012 | Content marketing, Research & Trends
This infographic illustrates the true value or Return on Investment (ROI) of infographics online and how they support social media’s strength, which is the power or reach of the friends of your fans. Infographics make it easier for marketing data and information...
by Shanelle Newton Clapham | 25 Sep, 2012 | Web Inspiration
This article is a regurgitation of a christmas campaign post from James Duthie of Online Marketing Banter – from 2011, but I thought it still has some great ideas for what retail businesses can do to bring their digital content in line with their offline...
by Shanelle Newton Clapham | 21 Sep, 2012 | Mobile Marketing
For me, the competition within the smartphone market place has more to do with brand loyalty and personal brand association than it does with the actual features and functionality of the mobile device. Of course some products are superior to others in terms of...
