Ready, set, go. Have you ever been to an ecommerce site, like an airline or hotel finder, checked the prices and when you returned to make your booking found that the prices had gone up? Or, have you found that you’ve gone to book a rail or air ticket a few days...
How is it that I've been a digital marketer for over ten years, that I've been trumpeting user behaviour and user experience above all else for at least the last three years and I've only just come to hear of Brian Solis. This guy is like a god to me already and I've...
Rod Jacka and Panalysis has been a friend of Parachute Digital before it existed. Rod is one of Shanelle's mentors and there is no one in Australia who knows more about online data analysis than Rod Jacka. Just how big is...
Yesterday should have been a great day for me and my business, but alas it wasn't to be. The weeks of preparation in the lead up At the beginning of June I sat down and spent 8 hours planning, writing and creating Parachute Digital's email onboarding strategy....
The first thing I do when I start working with a new client is get my hands on every piece of digital data they have. I want to see all of their website analytics. I want to see their email reports. I want to see their mobile app downloads and usage. I want to know...
Has anybody else noticed lately that your Facebook Page posts WITHOUT a link in them (a link to your website, a link to a video or anything similar) gets more views than posts that point your fans to your content held off-Facebook? I'm wondering if...
I've been looking for a good data mashup for a while to make a case study and the Where Do My Taxes Go? site comes close , as it uses publicly available information from government sources to calculate its graphs. The reason I say it comes close is because the...
Many regular readers of this blog will know that I love data. Really, that's why I love digital marketing so much. I love that you can track everything that you do and give the user a better experience when targeting is done properly. I've given numerous examples of...
Below you will find a presentation from Mary Meekers who is a leading authority in digital data, research and trends. There are the usual graphs telling us many things that are good to know but no longer surprising, and then there is the section on re-imagination....
I'm excited about mobile because as a consumer I'm starting to see more and more cool stuff show up in my smartphone apps and see more relevant and targeted local searches when I'm searching on Google via my mobile phone and I can see all of this through my website...
Building a website can be expensive. To do a good job, a business must put aside some time for research and planning to ensure that you're targeting the right people with the right message to get them to do what you want them to do - namely, act (buy, subscribe,...
What are you doing to manage your customer database online? Do you have an email newsletter? How do you manage the database? What information are you capturing about your customers? Let me guess, just the email address. Or maybe the name and email address. If Yes, in...
Have you seen the eye tracking heat maps that show how a user views a website? This technology has been around for about 10 years but big online publishers only started using it for usability testing and online consumer behaviour research maybe 5-6 years ago (well,...
I was reading a Jeff Bullas blog about the type of content posted in social media profiles and what engages audiences most and he raised a good point about reach (views) versus engagement (clicks, comments, shares). But let me go back a step. Most of you would have...
The reason I love data and website analytics so much is because it provides us with an incredible amount of data that can be analysed, interpreted and moulded into a variety of ways to look at it that gives us digital marketers insights into what our audience want,...