I've recommended to many of my clients and colleagues that they should start using Social Media as a customer service tool. Social Media is immediate and gives customers, clients - both happy and disgruntled - a public platform to air their compliments and complaints....
Content marketing is a marketing tactic of creating and distributing content that is relevant and valuable to a specific target audience. This content, or engagement objects as I like to call them, aim to attract, acquire, and engage a clearly defined and understood...
I'm not even going to pretend that I could have provided you with the below level of detail when it comes to selecting the right mobile marketing solution for your business - but I can direct you to the superior knowledge of Rob Borley and Paul Boag who explain, in...
Social media is an organic, living and breathing online marketing channel. You could argue that it is not a marketing channel, that its a community of individuals who choose to be connected and marketers are trying desperately to force their way in there. But its...
Until a couple of weeks ago I didn't know that BNI existed. "BNI is a business referral organisation whose primary purpose is to assist its members to find and exchange qualified business referrals for each other and develop word-of-mouth marketing techniques." One of...
As every good digital or online person knows, your marketing campaign is only as good as the landing page you send people to. So when I started in a new role and had to build a digital strategy, online marketing and communications plan and build a new website, I took...
In my current job I have spent the last 15+ months building a new website for WWF-Australia. People never know where to start when building a small or large scale website, so here is the process I followed and will recommend. Analysis of the web logs or Website...
I find myself giving a lot of advice to my international WWF colleagues about where to start when designing a digital strategy and getting it implemented, so I thought I would share some of those learning's here. Always start with data Data is your best friend, in...