Research & Trends

The digital industry keeps innovating – display online advertising

by Shanelle Newton Clapham | Apr 18, 2011 | Email marketing, Online Advertising, Research & Trends

I was thinking about my blog last week and how the posts have been skewed to mobile and search lately and neither of these topics is my particular area of primary expertise. I have far more experience in display online advertising and email marketing. So I was...

Qriously – measuring public sentiment in real time (through mobile)

by Shanelle Newton Clapham | Apr 12, 2011 | Behavioural Analysis, Mobile Marketing, Research & Trends

I was reading Amy Sample Ward's blog this morning and she's posted a brilliant article on Qriously - a new research tool that captures public sentiment in real time through survey style questions asked by replacing sponsored ads with questions in smartphone and tablet...

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