... and why they’re outperforming traditional creative For years, brands have been told that great creative wins attention. And while that’s still true, something unexpected is happening across Meta campaigns: text-only ads – the simplest possible visual format – are...
In 2024, RSPCA shook things up. For the first time ever, they launched a national Gifts in Wills (GiW) lead generation campaign, bringing together state teams, national MarComms and Philanthropy teams – and leaning on the expertise of Parachute. The result? A...
When MSI Asia Pacific approached us in 2023, they were new to digital fundraising and acquisition. This was their first major digital investment and the goal was clear: grow their database with high-quality leads and convert them into long-term supporters. But it...
It was only Tuesday morning and, combined, the Parachute team had already received 20+ emails about Include a Charity Week (there were more to come…). The message was a worthy one (“leave a gift to charity in your Will”) but the execution? Let’s just say if I was...
We know it works, but it's being so over-used by charities that we predict it's going to STOP working. At times we have a bit of a 'copycat' industry where everyone jumps on a good idea. Now it seems that every appeal has a matched gift. EOFY is the biggest giving...
... And what you can do about it While there may be a slight possibility (very small) that there is some (not much) sense in Trump’s decision to freeze international aid (please bear with me). The act of simply pulling the rug out is likely to have change management...
Did you make any promises to yourself when the clock ticked over to 2024? Did you commit to a new exercise regime, personal well-being, healthy eating and financial frugality or was it a case of “Meh. Who cares?” This year I took a gentle and sensible approach to New...
As you probably and unavoidably saw, Donald Trump was indicted for a fourth time last week. Earlier this month he pleaded not guilty to charges of conspiracy to defraud the United States. A day after he was indicted for the third time, his team sent an email to...
Parachute Digital is already well known for innovation in digital fundraising, but what you probably don’t know about us is that we do ANYTHING digital for a not-for-profit organisation. We can help you: Develop new products for your clients, beneficiaries or donors...
I love paper. I love holding it, folding it and even the smell of it. There’s nothing better than ripping open a box of Annual Reports and catching a whiff of the ink on that 80 GSM. Fundraising, is a rapidly changing and evolving industry. Ignoring trends and...
Every lead you engage with has the potential to be extremely valuable to your charity. Learn to identify the lifetime value of your supporters.
Fundraising or brand first? This is the question on many organisations' lips. It’s a valid question and one that I have toyed over for a number of years as both a brand specialist and a fundraiser. It’s a bit of a chicken and egg situation, you need the dollars so all...
As a sector that works for 'Love over Hate' and Equality and dignity for everyone & knows that climate change is real and advocates to protect people's mental health... CAN WE CONTINUE to prolifically use a platform like facebook that projects all of what we stand...
This article outlines the basics you need to have set up to track your digital fundraising campaigns – as well as five digital tracking tips that we absolutely recommend you implement straight away. Tracking your digital campaigns gives you full visibility into the...
Remember a time before Trump in 2016? Or when we were just on our third leadership spill just after Tony Abbott? Or when we were asking our donors for their name, fathers title, and their childhood pets name before we let them donate? A whole lot changes in 3 years....