For some strange reason, people in western culture lie about certain, predictable things. I'm sure in other cultures there are things they lie about as well but I can't speak to that without some more in depth research, it would all be hearsay. I've had many...
I don't think anyone will be surprised to learn that a new study by Nielsen Online and SocialGuide has confirmed that popular TV shows get more chatter on twitter. It's called Social TV and I blogged about this back in July 2011. Apparently twitter activity is now one...
Last week I had an interesting conversation (with an HR professional) about what is appropriate for a business owner or supplier to share in social media when their friends or network includes clients, potential clients and partners who refer business on. This...
Has anybody else noticed lately that your Facebook Page posts WITHOUT a link in them (a link to your website, a link to a video or anything similar) gets more views than posts that point your fans to your content held off-Facebook? I'm wondering if...
I've just created a social media strategy for one of my clients, which I'm presenting to their board today, so I thought I'd share the process that I went through to determine what recommendations would be made, in terms of how they should proceed into the social...
Online Circle have released their latest Facebook Performance Report and it looks to me like Australians watch a lot of TV, eat a bunch of junk food and buy fairly cheap clothes - not necessarily the image I think we want to project to the world. Let me confess that I...
I have been a published writer many times due to my career starting as an aspiring journalist, but I gave that up over a decade ago so the release of my very own eBook, published in the Amazon Kindle store last week, is quite the milestone for me. I wrote the...
There have been a couple of great examples in the last 6 months of online campaigns that have gone viral. Viral campaigns usually have a video element (from my experience) but they can also be games. For instance, Angry Birds iPhone app game could definitely fit into...
I've talked a lot about the importance of content marketing and content planning for social media - but what I've never spoken about in much detail is social media moderation. Many businesses have a social media policy which is a fairly lengthy and non-user friendly...
Here in Australia there has been a horrible story of online bullying, or trolling as I've just learnt, unravelling in the mainstream media. An ex-model and celebrity who hosts Australia's Next Top Model, Charlotte Dawson, was abused on twitter by a follower who told...
Are you a fan of Pinterest? It was only a couple of weeks ago that they opened up their site and you no longer need an "invitation" to join, anyone is welcome (although as far as I can tell from my experience, anyone was welcome before, you just had to wait a day for...
Are you surprised to learn that only 30% of CEOs use social media? I'm not. And of those who do use it, many of them simply have an inactive account. Social media can be scary for many CEOs, as they might feel they could be personally and professionally attacked, that...
I'm really enjoying the ping-pong debate that has been going on in the digital media world around Social TV, most notably Yahoo!7's Fango app and the soon to be released NineMSN Jump-In app launching soon to compete with Fango in the social TV space. I've downloaded...
I don't know about you, but for me, sometimes it feels like every brand on earth is using social media channels to promote their business. But that's simply not true. The below infographic gives you a quick snapshot of the Top 100 USA companies and how many of them...
I love Flipboard the iPad magazine - it pulls in all of my RSS feeds and I can read it in a magazine format, much more visually appealing than plain text through an RSS reader but the new Facebook Flipbook is pretty cool too, for advertisers at least. Basically, you...