[Warning, wide sweeping generalisation coming] So many companies are trying to break through with a low cost, high engagement social media campaign that goes viral - but few succeed. Social media should be treated as any other marketing channel. Success requires a...
My mind woke up buzzing with questions of online etiquette this morning. I had 4 blog articles floating around in my head so I've had to forgo my morning yoga to get them down, or at least as much as I can do before I need to be somewhere at 8.20am. In the online...
I was watching TV tonight and a little light bulb went off when I was watching Hungry Jacks latest TV commercial for the stunner deal (a burger, fries, drink and sundae). I think I've seen the ad once before but I just realised that Hungry Jacks was using the social...
Beware, it's a LONG post, but it has practical advice for social media success. The success of the social media space just now is in its power to create customers who create customers. This should be the purpose of most sustainable business models. We used to call it...
Are you ready to get seven very helpful Facebook social media advertising tips? If so, hit the Print Button now or if you're old school and just starting to use social media for your business marketing because someone told you that you must, then take out some paper...
The other night I was watching TV and a candidate for Senate was being ridiculed by the press for a photo taken of him 10 years ago, while he was at university, doing something silly when he was on holidays with his friends. It wasn't even that offensive or taboo, but...
When you visit a website that requires you to login, do you sometimes use the option to login with your Facebook or Twitter social media login? Do you, and your friends and other online users, realise that when you choose to use your social media login to login to a...
Yes, you read right, I definitely make mistakes - in my professional and personal life. But this blog post is about my professional life and I'm still learning about social media, every day. I'm going to tell you about 3 examples of social media campaigns I have been...
I was at a work Christmas party last night and the conversation turned to parenting and my big boss (my boss', boss', boss) was saying what a painful experience [he used another descriptive term] he was having with his 13 year old daughter. She was becoming a woman in...
I've recommended to many of my clients and colleagues that they should start using Social Media as a customer service tool. Social Media is immediate and gives customers, clients - both happy and disgruntled - a public platform to air their compliments and complaints....
I was reading a Jeff Bullas blog about the type of content posted in social media profiles and what engages audiences most and he raised a good point about reach (views) versus engagement (clicks, comments, shares). But let me go back a step. Most of you would have...
Content marketing is a marketing tactic of creating and distributing content that is relevant and valuable to a specific target audience. This content, or engagement objects as I like to call them, aim to attract, acquire, and engage a clearly defined and understood...
The reason I love data and website analytics so much is because it provides us with an incredible amount of data that can be analysed, interpreted and moulded into a variety of ways to look at it that gives us digital marketers insights into what our audience want,...
Social Fish have tried to summarise the type of jobs that exist now in the social media marketing field. At a glance, they cover the broad spectrum of what may or may not be needed within an organisation but I'm not sure I agree with all of them - especially needing a...
As always, I've read a dozen great articles this week but here are a few good reads that are relevant to many businesses and are practical enough to actually implement. Email marketing - A/B split testing for subject lines For those of you who have been engaging with...