by Shanelle Newton Clapham | 4 Mar, 2012 | Web Inspiration
This article is about advertising that has been targeted at you (an individual), specifically, because of your online behaviour. But first, I’m going to tell you about me. My whole life is online. I am a digital marketer by profession but I also love...
by Shanelle Newton Clapham | 6 Jan, 2012 | Necessary boring bits, Social media marketing
When you visit a website that requires you to login, do you sometimes use the option to login with your Facebook or Twitter social media login? Do you, and your friends and other online users, realise that when you choose to use your social media login to login to a...
by Shanelle Newton Clapham | 28 Nov, 2011 | Behavioural Analysis, Social media marketing
The reason I love data and website analytics so much is because it provides us with an incredible amount of data that can be analysed, interpreted and moulded into a variety of ways to look at it that gives us digital marketers insights into what our audience want,...
by Shanelle Newton Clapham | 26 Aug, 2011 | Online Advertising
I’ve said it before, the display online advertising industry is still growing – search is an incredible marketing and lead generation tool, but nothing can better project your brand online than rich media display ads (often expandable and page takeover...
by Shanelle Newton Clapham | 18 Apr, 2011 | Email marketing, Online Advertising, Research & Trends
I was thinking about my blog last week and how the posts have been skewed to mobile and search lately and neither of these topics is my particular area of primary expertise. I have far more experience in display online advertising and email marketing. So I was...
by Shanelle Newton Clapham | 30 Jan, 2011 | Online Advertising
Behavioural advertising was kicking about as a new buzz term in 2006/7/8 when I was buying huge amounts of online display advertising for companies like Telstra BigPond and CareerOne.com.au. It was tipped to be the next big thing and we were ready for it. As media...