by Shanelle Newton Clapham | 9 Dec, 2011 | Online Advertising
Digital marketing/ online marketing has grown considerably in the last decade between 2000 and 2010. In the early noughties, online marketing used to just mean websites in any form, some email marketing, paid search or PPC (driven largely by Yahoo Search Marketing in...
by Shanelle Newton Clapham | 9 Nov, 2011 | Necessary boring bits, Web Inspiration
The last 3 days of my life I have spent learning about the brain – or the mind, depending on how you like to look at it. I have listened to neuro scientists – both practicing, researchers and academics; psychiatrists; Buddhists; mental health sufferers...
by Shanelle Newton Clapham | 21 Jun, 2011 | Necessary boring bits
Given the nature of our craft (digital or online marketing), the digital or technology aspect involved in engaging, attracting, converting and transacting online or through mobile devices means that we are constantly collecting and sometimes storing our...
by Shanelle Newton Clapham | 29 Apr, 2011 | Content marketing, Social media marketing, Web Inspiration
Happy Friday to my 46 friends who read my blog from time to time. I am very greatful to know that my thoughts are not just going out into the ether. But even if they were, I’m finding writing this blog very rewarding as I’m learning a lot of myself, my...
by Shanelle Newton Clapham | 18 Apr, 2011 | Email marketing, Online Advertising, Research & Trends
I was thinking about my blog last week and how the posts have been skewed to mobile and search lately and neither of these topics is my particular area of primary expertise. I have far more experience in display online advertising and email marketing. So I was...
