by Shanelle Newton Clapham | 15 Sep, 2012 | Branding online
When I was designing my first ever business cards, before I had started the Parachute Digital business and was just operating as an independent digital marketing consultant in Sydney, I wanted my title to send a very clear message to anyone who was given my business...
by Shanelle Newton Clapham | 10 Aug, 2012 | Online Advertising, Research & Trends
Nielsen Online measurement giant must be happy when the likes of Google and Facebook are commissioning them to conduct research on their behalf. That research showing definitively that consumers remember ad campaigns better when they see it across multiple platforms...
by Shanelle Newton Clapham | 24 Jan, 2012 | Content marketing
Every now and then I do have to ask myself if all the time and energy that I spend blogging is worth it. I have written 88 blog posts in the last 13 months, on average I spend about 1 hour writing each post – not nearly as much time as I should spend...
by Shanelle Newton Clapham | 9 Dec, 2011 | Online Advertising
Digital marketing/ online marketing has grown considerably in the last decade between 2000 and 2010. In the early noughties, online marketing used to just mean websites in any form, some email marketing, paid search or PPC (driven largely by Yahoo Search Marketing in...
by Shanelle Newton Clapham | 9 Nov, 2011 | Necessary boring bits, Web Inspiration
The last 3 days of my life I have spent learning about the brain – or the mind, depending on how you like to look at it. I have listened to neuro scientists – both practicing, researchers and academics; psychiatrists; Buddhists; mental health sufferers...
by Shanelle Newton Clapham | 22 Aug, 2011 | Online Advertising
Regular readers of my blog will notice that I reference ComScore a lot – I love the data they provide and I believe them to be one of the brightest and most insightful online resources available. ComScore have just acquired a company called AdXpose and while...
by Shanelle Newton Clapham | 4 Mar, 2011 | Online Advertising, Opinion
The UAP guidelines for standard display ad units specify the format (300×250, 728×90 etc), ad name (leaderboard, med-rec etc) and max file weight (increased to 40kb which will be good news for creatives and flash developers), as well as ad creative due...
by Shanelle Newton Clapham | 3 Mar, 2011 | Online Advertising
So I was reading a blog by Amnesia Razorfish – digital agency – and I was introduced to a new acronym today, NUI – Natural User Interface, and it got me thinking about the acronyms I use at work on a daily basis and how foreign they probably are to...
by Shanelle Newton Clapham | 28 Feb, 2011 | Content marketing, Search Marketing
Reading an interview with Iain McDonald of Amnesia Razorfish – never heard of him but had heard of Amnesia as I know some of my old colleagues at News Digital Media were using them. Anyway, Iain seems like a very switched on guy and during the interview he was...
by Shanelle Newton Clapham | 9 Feb, 2011 | Email marketing
I’m a big fan of email. I believe it is still one of the two most important online media channels. Search being the other. But has the emergence of video and social media and mobile taken a chunk out of the email market place? I think so. But does that mean...
