by Shanelle Newton Clapham | 24 Aug, 2020 | Digital fundraising online giving, Digital marketing strategy
Direct to Digital – Monthly Donor Acquisition In the last couple of months I’ve noticed several charities asking me to make a monthly donation online, via an ad or email. This is a very cool thing indeed. I’ve seen Greenpeace, the Climate Council and...
by Shanelle Newton Clapham | 29 Sep, 2016 | Digital fundraising online giving
Digital lead generation for telephone fundraising Over the 3 years that Parachute Digital has been working with charities to find and nurture prospective donors, using online channels, we have seen a lot of change. The demand for our services has sky-rocketed. As has...
by Shanelle Newton Clapham | 7 Sep, 2015 | Digital fundraising online giving
I’m not a big fan of writing long, fancy strategy documents because in my experience nobody sticks to it. To me, an action plan with 3 clear objectives and some channel focus is far more useful. As marketers we’re taught to KISS – Keep It Simple...
by Shanelle Newton Clapham | 2 Aug, 2015 | Digital fundraising online giving
The biggest revenue problem most organisations have is not being able to retain their supporters and donors. At Parachute Digital, we do A LOT of acquisition work. Organisations are losing donors at a faster rate than they can gain them. It’s not hard to gain a...
