by Shanelle Newton Clapham | 7 Nov, 2013 | Email marketing
I’ve been running some forecasts and conversion projections for an eCommerce email marketing strategy. It made me look for industry average email open and click through rates and website conversion rates. Mailchimp offers industry average open and click through...
by Shanelle Newton Clapham | 20 Jun, 2013 | Behavioural Analysis, Email marketing
Yesterday should have been a great day for me and my business, but alas it wasn’t to be. The weeks of preparation in the lead up At the beginning of June I sat down and spent 8 hours planning, writing and creating Parachute Digital’s email...
by Shanelle Newton Clapham | 29 Apr, 2013 | Digital marketing strategy
I often tell my clients (and anyone who will listen actually) that your digital marketing strategy and your website is a “forever work in progress”. Your website, your social media presence, your investment in search engine optimisation (SEO) and your...
by Shanelle Newton Clapham | 19 Dec, 2012 | Email marketing
Now I’m sure there is a method in the madness – but I am getting very sick of seeing daily emails from online retailers, pushing their products in the lead up to Christmas. There is usually a business reason for everything that is done, so I can...
by Shanelle Newton Clapham | 3 Aug, 2012 | Email marketing
I’ve long banged on about how email marketing is not dead, it is still growing and it is still going to be a winner in terms of acquisition & conversion and especially the long term retention of existing customers. The below Infographic is important because...
by Shanelle Newton Clapham | 8 Feb, 2012 | Online Advertising
There are 5 main digital media channels where you can purchase online and mobile media. Display banner ads in their various forms and paid search engine marketing are currently the largest form of online advertising. Traditionally display banner ads have been bought...
by Shanelle Newton Clapham | 7 Feb, 2012 | Online Advertising
There are 5 main digital media channels where you can purchase online and mobile media. Display banner advertising Display banner advertising is one of the oldest forms of online media, going back almost 2 decades. The IAB standardized the size of banner ads about...
by Shanelle Newton Clapham | 20 Dec, 2011 | Email marketing
Email marketing is probably the digital media channel that most businesses and consumers are most familiar with. I know that many people find email marketing painful and that spam has increased to record levels. But if email marketing is done properly, you (or your...
by Shanelle Newton Clapham | 16 Dec, 2011 | Behavioural Analysis
What are you doing to manage your customer database online? Do you have an email newsletter? How do you manage the database? What information are you capturing about your customers? Let me guess, just the email address. Or maybe the name and email address. If Yes, in...
by Shanelle Newton Clapham | 28 Sep, 2011 | Email marketing, Necessary boring bits
I know this is considered to be a dry and boring subject, so I’ll try to keep it short, but email opt in and spam compliance for email marketing is absolutely mandatory – legally, ethically and responsibly. I come across this problem a lot in my...
