by Shanelle Newton Clapham | 6 Jul, 2011 | Mobile Marketing
As always, Nielsen is providing us with the data that we love. Just check out the smartphone purchase infographic below. “Smartphones continue to grow in popularity. According to Nielsen’s May survey of mobile consumers in the U.S., 38 percent now own...
by Shanelle Newton Clapham | 12 Apr, 2011 | Behavioural Analysis, Mobile Marketing, Research & Trends
I was reading Amy Sample Ward’s blog this morning and she’s posted a brilliant article on Qriously – a new research tool that captures public sentiment in real time through survey style questions asked by replacing sponsored ads with questions in...
by Shanelle Newton Clapham | 17 Feb, 2011 | Mobile Marketing
Seems that Apple have given publishers notice (from 1 July 2011) that they will now be forcing subscriptions to run through the Apple Store/ iTunes. Apple will charge any entity who runs a subscription for iPhones (iOS) 30% for the privilege of being listed on their...
