by Shanelle Newton Clapham | 28 Jan, 2016 | Mobile Marketing
Are you an emoji addict? I’d never seen emoticons or emoji ✈️ 📱 😉 used for anything except to support, enhance or convey an emotion (or just be silly). Then I got a flyer from Pizza makers Dominos. Buy your next pizza with an emoji Dominos are giving their...
by Shanelle Newton Clapham | 12 Nov, 2015 | Mobile Marketing
Use a pin drop in mobile maps When you’re using the Google Maps app, you are a captive audience. You need it to get where you’re going. So if I am St Vincent de Paul and I have a shop near where you’re going, I want you to see my shop for the whole duration of your...
by Shanelle Newton Clapham | 3 Nov, 2015 | Digital fundraising online giving, Mobile Marketing
In Australia, NFC technology is not being utilised for mobile payments as well as it should be. This is our opportunity to truly integrate our real world with our digital world. What is NFC? So what is NFC technology? Near Field Communication and you’re already...
by Shanelle Newton Clapham | 25 Feb, 2013 | Mobile Marketing
You’ve probably heard technology rumours about consumers soon having the capability to use their mobile phone like a credit card. You may also have read about Google Wallet (I wrote about it over a year ago and we’re still not seeing much consumer usage...
by Shanelle Newton Clapham | 16 Oct, 2012 | Mobile Marketing
For retail clients, especially those clients with bricks and mortar stores, venues or locations, I have been strongly recommending incorporating a mobile marketing SMS campaign to integrate their digital marketing with what they’re doing in store at the point of...
by Shanelle Newton Clapham | 16 Jul, 2012 | Mobile Marketing
Mobile Marketing is growing incredibly fast because mobile internet usage has skyrocketed in the last 2 years and mobile devices such as smartphones and tablet computers are penetrating our population as though they were a disease. While I am making a joke, it is...
by Shanelle Newton Clapham | 27 Mar, 2012 | Digital marketing strategy, Mobile Marketing
In this video I provides tips and advice to businesses, large and small, about the need to plan for mobile as the key part of their digital marketing strategy. The internet and how we use internet marketing is changing so fast that most businesses can’t keep up....
by Shanelle Newton Clapham | 8 Feb, 2012 | Online Advertising
There are 5 main digital media channels where you can purchase online and mobile media. Display banner ads in their various forms and paid search engine marketing are currently the largest form of online advertising. Traditionally display banner ads have been bought...
by Shanelle Newton Clapham | 7 Feb, 2012 | Online Advertising
There are 5 main digital media channels where you can purchase online and mobile media. Display banner advertising Display banner advertising is one of the oldest forms of online media, going back almost 2 decades. The IAB standardized the size of banner ads about...
by Shanelle Newton Clapham | 6 Jan, 2012 | Mobile Marketing
In my professional life Mobile Marketing is talked about alot and there are loads of brilliant examples of how we use the iPad’s native functionality to build incredible apps with engaging ways to navigate (check out Bjork’s Biophilia or the TinTin app...
