(02) 9188 4493 ask.us@parachuteagency.com.au
Parachute
  • Fundraising & Marketing Services
  • Training & Capacity Building
  • Resources
  • Contact Us
  • About Us
    • Our Team
    • Our Blog
    • Our Work
Select Page

The rise of digital and online marketing channels

by Shanelle Newton Clapham | 9 Dec, 2011 | Online Advertising

Digital marketing/ online marketing has grown considerably in the last decade between 2000 and 2010. In the early noughties, online marketing used to just mean websites in any form, some email marketing, paid search or PPC (driven largely by Yahoo Search Marketing in...

Will Apple’s iPhone 4S Siri change how we optimise websites for local search?

by Shanelle Newton Clapham | 23 Nov, 2011 | Mobile Marketing, Search Marketing

To be honest, this was not something that I had considered before but John Lynch from www.entrepreneur.com has convinced me that I definitely need to consider how Siri might change how we think about SEO for websites. John has raised, “could iPhone 4S Siri...

I love learning

by Shanelle Newton Clapham | 9 Nov, 2011 | Necessary boring bits, Web Inspiration

The last 3 days of my life I have spent learning about the brain – or the mind, depending on how you like to look at it. I have listened to neuro scientists – both practicing, researchers and academics; psychiatrists; Buddhists; mental health sufferers...

How to decide what mobile marketing solution is best for your business

by Shanelle Newton Clapham | 20 Oct, 2011 | Digital marketing strategy, Mobile Marketing

I’m not even going to pretend that I could have provided you with the below level of detail when it comes to selecting the right mobile marketing solution for your business – but I can direct you to the superior knowledge of Rob Borley and Paul Boag who...

Will online display advertising overtake TV advertising?

by Shanelle Newton Clapham | 26 Aug, 2011 | Online Advertising

I’ve said it before, the display online advertising industry is still growing – search is an incredible marketing and lead generation tool, but nothing can better project your brand online than rich media display ads (often expandable and page takeover...

Swiffy converts Flash banner ads to html5 to view on mobile devices

by Shanelle Newton Clapham | 13 Jul, 2011 | Mobile Marketing, Online Advertising

For those of you who are not initiated into the world of online display advertising this may seem like another language so I’ll keep it in the simplest of forms for you. The banner ads that you are used to seeing on news websites are known as display...

Good reads about mobile internet – Thursday 14th April

by Shanelle Newton Clapham | 14 Apr, 2011 | Mobile Marketing, Web Inspiration

There is so much good info online, I thought I would share a few of the interesting things I’ve been reading. Android smartphones are more popular than iPhone in the UK   Research was commissioned by a digital banking provider, Intelligent Environments....
Next Entries »

Categories

  • AI
  • Behavioural Analysis
  • Branding online
  • Content is King
  • Content marketing
  • Cool stuff online
  • Data & Analytics
  • Digital fundraising online giving
  • Digital marketing strategy
  • Digital Marketing Training
  • Donor Care
  • eCommerce
  • Email marketing
  • Fundraising
  • How-Tos
  • Integrated Marketing
  • Mobile Marketing
  • Necessary boring bits
  • Online Advertising
  • Opinion
  • Research & Trends
  • Search Marketing
  • Social media marketing
  • User experience
  • Web Inspiration
  • Website Testing

Contact Us

Feel free to reach out to us here
Email: ask.us@parachuteagency.com.au
Phone: (02) 9188 4493
Address:
c/o WeWork, Level 1, 1 Sussex Street,
Sydney NSW 2000, Australia
Level 4, 24 Davey St,
Hobart TAS 7000, Australia

About Us

We’re on a mission to educate and inspire the not-for-profit industry. We deliver quality strategies and experiences to help charities acquire new supporters, raise more money, and have a bigger impact.

Subscribe for Email Updates

Privacy Policy

Learn more about our Privacy Policy here
  • Facebook
  • X
  • RSS
Copyright © Parachute Agency. All Rights Reserved.

Can we help you with something?

CONTACT US