Direct to Digital – Monthly Donor Acquisition In the last couple of months I’ve noticed several charities asking me to make a monthly donation online, via an ad or email. This is a very cool thing indeed. I’ve seen Greenpeace, the Climate Council and...
More supporters & more money As the cost of doing business is increasing and the biggest donors (baby boomers) now need to watch their pennies a little more closely and the next generation of donors are more skeptical and demanding – organisations are forced...
