by Shanelle Newton Clapham | 29 Mar, 2012 | Content marketing
I’m going to talk to you about storytelling because as a marketer, I see that consumers’ expectations are changing, they’re becoming more demanding. The days of advertising that yells a message through the television and expects the audience to act...
by Shanelle Newton Clapham | 8 Feb, 2012 | Online Advertising
There are 5 main digital media channels where you can purchase online and mobile media. Display banner ads in their various forms and paid search engine marketing are currently the largest form of online advertising. Traditionally display banner ads have been bought...
by Shanelle Newton Clapham | 7 Feb, 2012 | Online Advertising
There are 5 main digital media channels where you can purchase online and mobile media. Display banner advertising Display banner advertising is one of the oldest forms of online media, going back almost 2 decades. The IAB standardized the size of banner ads about...
by Shanelle Newton Clapham | 9 Dec, 2011 | Online Advertising
Digital marketing/ online marketing has grown considerably in the last decade between 2000 and 2010. In the early noughties, online marketing used to just mean websites in any form, some email marketing, paid search or PPC (driven largely by Yahoo Search Marketing in...
by Shanelle Newton Clapham | 29 Nov, 2011 | Content marketing, Digital marketing strategy, Social media marketing
Content marketing is a marketing tactic of creating and distributing content that is relevant and valuable to a specific target audience. This content, or engagement objects as I like to call them, aim to attract, acquire, and engage a clearly defined and understood...
by Shanelle Newton Clapham | 22 Nov, 2011 | Online Advertising, Web Inspiration
When you think of Bing search engine, do you think Jay-Z? No? Me neither. That’s why this campaign is so brilliant. I wish I had been living in the states when this campaign launched in 2010, I would have loved to marvel at its simplicity but incredible...
by Shanelle Newton Clapham | 17 Nov, 2011 | Content marketing, Online Advertising
I recently heard Jeffrey Cole speak for the first time. I wanted to share some of his ideas that I agree with. Jeffrey Cole thinks that the “tablet” but more specifically, the iPad is the biggest revolution in the digital world. He states that the reason...
by Shanelle Newton Clapham | 9 Nov, 2011 | Necessary boring bits, Web Inspiration
The last 3 days of my life I have spent learning about the brain – or the mind, depending on how you like to look at it. I have listened to neuro scientists – both practicing, researchers and academics; psychiatrists; Buddhists; mental health sufferers...
by Shanelle Newton Clapham | 26 Aug, 2011 | Online Advertising
I’ve said it before, the display online advertising industry is still growing – search is an incredible marketing and lead generation tool, but nothing can better project your brand online than rich media display ads (often expandable and page takeover...
by Shanelle Newton Clapham | 22 Aug, 2011 | Online Advertising
Regular readers of my blog will notice that I reference ComScore a lot – I love the data they provide and I believe them to be one of the brightest and most insightful online resources available. ComScore have just acquired a company called AdXpose and while...
