by Shanelle Newton Clapham | 13 Jul, 2011 | Mobile Marketing, Online Advertising
For those of you who are not initiated into the world of online display advertising this may seem like another language so I’ll keep it in the simplest of forms for you. The banner ads that you are used to seeing on news websites are known as display...
by Shanelle Newton Clapham | 9 Jun, 2011 | Behavioural Analysis, Online Advertising
Before web analytics there was adserving media tracking called spotlight tags or action tags or post click and post view tracking and at the time these were brilliant and revolutionary. Post click and post view conversion tracking tags (tags are the html code that the...
by Shanelle Newton Clapham | 19 May, 2011 | Content marketing, Online Advertising
Made a new contact on twitter today (@OPENtwit) who opened my eyes to a new rich media display online advertising banner format. It is called an IMU format – an Intelligent Media Unit. Joshua Rex is the founder of an agency in London, This Is Open, who are...
by Shanelle Newton Clapham | 19 Apr, 2011 | Behavioural Analysis, Digital marketing strategy
I find myself giving a lot of advice to my international WWF colleagues about where to start when designing a digital strategy and getting it implemented, so I thought I would share some of those learning’s here. Always start with data Data is your best friend,...
by Shanelle Newton Clapham | 18 Apr, 2011 | Email marketing, Online Advertising, Research & Trends
I was thinking about my blog last week and how the posts have been skewed to mobile and search lately and neither of these topics is my particular area of primary expertise. I have far more experience in display online advertising and email marketing. So I was...
by Shanelle Newton Clapham | 4 Mar, 2011 | Online Advertising, Opinion
The UAP guidelines for standard display ad units specify the format (300×250, 728×90 etc), ad name (leaderboard, med-rec etc) and max file weight (increased to 40kb which will be good news for creatives and flash developers), as well as ad creative due...
by Shanelle Newton Clapham | 27 Feb, 2011 | Branding online, Online Advertising
Potentially brand damaging ad placements, when buying run of network or AU eyeballs targeting, is a frustrating side effect of low cost online advertising. As a digital media buyer I have run into this problem many times with publishers and networks. It is usually...
by Shanelle Newton Clapham | 30 Jan, 2011 | Online Advertising
Behavioural advertising was kicking about as a new buzz term in 2006/7/8 when I was buying huge amounts of online display advertising for companies like Telstra BigPond and CareerOne.com.au. It was tipped to be the next big thing and we were ready for it. As media...
