by Shanelle Newton Clapham | 23 Apr, 2012 | Branding online, Content marketing
I have been encouraging my clients and readers to invest in content marketing for some time now, but branded content can be a contentious issue. Online content should be created with the end user’s needs and wants in mind. New content brings the search engines...
by Shanelle Newton Clapham | 26 Feb, 2012 | Web Inspiration
Please indulge me with this post. I’m inspired by the books I’m reading at the moment and on Pg 108 I realised that what I was reading was a part of the history behind eye tracking for testing websites. The awesome book that I’m reading at the...
by Shanelle Newton Clapham | 24 Jan, 2012 | Content marketing
Every now and then I do have to ask myself if all the time and energy that I spend blogging is worth it. I have written 88 blog posts in the last 13 months, on average I spend about 1 hour writing each post – not nearly as much time as I should spend...
by Shanelle Newton Clapham | 16 Dec, 2011 | Behavioural Analysis
What are you doing to manage your customer database online? Do you have an email newsletter? How do you manage the database? What information are you capturing about your customers? Let me guess, just the email address. Or maybe the name and email address. If Yes, in...
by Shanelle Newton Clapham | 9 Dec, 2011 | Online Advertising
Digital marketing/ online marketing has grown considerably in the last decade between 2000 and 2010. In the early noughties, online marketing used to just mean websites in any form, some email marketing, paid search or PPC (driven largely by Yahoo Search Marketing in...
by Shanelle Newton Clapham | 28 Sep, 2011 | Email marketing, Necessary boring bits
I know this is considered to be a dry and boring subject, so I’ll try to keep it short, but email opt in and spam compliance for email marketing is absolutely mandatory – legally, ethically and responsibly. I come across this problem a lot in my...
by Shanelle Newton Clapham | 8 Aug, 2011 | Digital marketing strategy, Social media marketing
Social media is an organic, living and breathing online marketing channel. You could argue that it is not a marketing channel, that its a community of individuals who choose to be connected and marketers are trying desperately to force their way in there. But its...
by Shanelle Newton Clapham | 29 Jul, 2011 | Digital marketing strategy
Until a couple of weeks ago I didn’t know that BNI existed. “BNI is a business referral organisation whose primary purpose is to assist its members to find and exchange qualified business referrals for each other and develop word-of-mouth marketing...
by Shanelle Newton Clapham | 21 Jun, 2011 | Necessary boring bits
Given the nature of our craft (digital or online marketing), the digital or technology aspect involved in engaging, attracting, converting and transacting online or through mobile devices means that we are constantly collecting and sometimes storing our...
by Shanelle Newton Clapham | 2 Feb, 2011 | Social media marketing
The internet is incredible – we all know that. We take it for granted from time to time and we curse it when its slow but most of its draw backs are your own personal (or work) hardware or other people spamming it up. The internet itself is a beautiful,...
