by Shanelle Newton Clapham | 29 Apr, 2013 | Digital marketing strategy
I often tell my clients (and anyone who will listen actually) that your digital marketing strategy and your website is a “forever work in progress”. Your website, your social media presence, your investment in search engine optimisation (SEO) and your...
by Shanelle Newton Clapham | 16 Apr, 2013 | Content marketing, Digital marketing strategy
Your website content is not a channel you can set and forget. Your website should be a living, breathing thing. It should be dynamic and fully integrated into all areas of your business. Content Marketing can be as complex as creating information tailored to every...
by Shanelle Newton Clapham | 3 Oct, 2012 | Search Marketing
If your business is wanting to embark on a Search Engine Optimisation (SEO) digital marketing strategy and needs to keep consulting costs down, you could start some of the keyword research yourselves using Google’s helpful and free search tools. Google and other...
by Shanelle Newton Clapham | 5 Jul, 2012 | Content marketing, Search Marketing
When writing copy for websites, digital marketers have to consider the user experience first, which means the readability of the web content, as well as optimising the content for search engines. Google’s search engine is a robot and optimising a website for a...
by Shanelle Newton Clapham | 8 May, 2012 | Search Marketing
Bruce Clay is one of the leading, global authorities on search engine optimisation (SEO). Today Bruce Clay said that “SEO never ends … and it will get harder and more interesting”. When clients contact me wanting to know how SEO can help drive...
by Shanelle Newton Clapham | 9 Dec, 2011 | Online Advertising
Digital marketing/ online marketing has grown considerably in the last decade between 2000 and 2010. In the early noughties, online marketing used to just mean websites in any form, some email marketing, paid search or PPC (driven largely by Yahoo Search Marketing in...
by Shanelle Newton Clapham | 2 Nov, 2011 | Search Marketing
It can be frustrating for a digital marketer to hear small and large businesses talk about their websites SEO. It is often assumed to be a simple solution, a quick fix that can be done once and then said website will magically appear at #1 of Google’s search...
by Shanelle Newton Clapham | 7 Jun, 2011 | Research & Trends, Search Marketing
I haven’t had a lot of time to write in the last week as I’ve been busy preparing my second SEO workshop for one of my clients, the Nature Conservation Trust, as well as getting closer and closer to launching the new WWF-Australia website. It’s all...
by Shanelle Newton Clapham | 27 May, 2011 | Content marketing, Digital marketing strategy, Search Marketing
As every good digital or online person knows, your marketing campaign is only as good as the landing page you send people to. So when I started in a new role and had to build a digital strategy, online marketing and communications plan and build a new website, I took...
by Shanelle Newton Clapham | 25 May, 2011 | Behavioural Analysis, Content marketing, Search Marketing
I’m conducting my first SEO workshop for the Nature Conservation Trust today. I’m excited about moving forward with their approved digital strategy and website content upgrade. I will first give the group an education in Google Analytics and...
