by Shanelle Newton Clapham | 25 May, 2011 | Behavioural Analysis, Content marketing, Search Marketing
I’m conducting my first SEO workshop for the Nature Conservation Trust today. I’m excited about moving forward with their approved digital strategy and website content upgrade. I will first give the group an education in Google Analytics and...
by Shanelle Newton Clapham | 19 Apr, 2011 | Behavioural Analysis, Digital marketing strategy
I find myself giving a lot of advice to my international WWF colleagues about where to start when designing a digital strategy and getting it implemented, so I thought I would share some of those learning’s here. Always start with data Data is your best friend,...
by Shanelle Newton Clapham | 7 Apr, 2011 | Search Marketing
I have been attending the Bruce Clay SEO Toolset Training in Sydney the last 3 days. Now that I am a wealth of information, I am trying to share some of it before it starts to leak out of my over-stuffed brain. So one of the key tips that I learnt for successful...
by Shanelle Newton Clapham | 5 Apr, 2011 | Search Marketing
It has been a few weeks since my last post as I had a week of people management training in Hanoi, Vietnam with a company called, Better Future – whose philosophy is inspiring, they aim to change the world by mixing sustainability and corporate & social...
by Shanelle Newton Clapham | 3 Mar, 2011 | Online Advertising
So I was reading a blog by Amnesia Razorfish – digital agency – and I was introduced to a new acronym today, NUI – Natural User Interface, and it got me thinking about the acronyms I use at work on a daily basis and how foreign they probably are to...