by Shanelle Newton Clapham | 2 Apr, 2012 | Content marketing
A couple of weeks ago I did a video for King Content, a content marketing consultancy in Sydney that helps businesses improve the engagement on their website and provide their customers with interesting stories in a variety of content mediums – video content,...
by Shanelle Newton Clapham | 21 Mar, 2012 | Social media marketing
Beware, it’s a LONG post, but it has practical advice for social media success. The success of the social media space just now is in its power to create customers who create customers. This should be the purpose of most sustainable business models. We used to...
by Shanelle Newton Clapham | 7 Feb, 2012 | Online Advertising
There are 5 main digital media channels where you can purchase online and mobile media. Display banner advertising Display banner advertising is one of the oldest forms of online media, going back almost 2 decades. The IAB standardized the size of banner ads about...
by Shanelle Newton Clapham | 23 Dec, 2011 | Digital marketing strategy, Social media marketing
Yes, you read right, I definitely make mistakes – in my professional and personal life. But this blog post is about my professional life and I’m still learning about social media, every day. I’m going to tell you about 3 examples of social media...
by Shanelle Newton Clapham | 21 Dec, 2011 | Necessary boring bits, Social media marketing
I was at a work Christmas party last night and the conversation turned to parenting and my big boss (my boss’, boss’, boss) was saying what a painful experience [he used another descriptive term] he was having with his 13 year old daughter. She was...
by Shanelle Newton Clapham | 1 Dec, 2011 | Digital marketing strategy, Social media marketing
I’ve recommended to many of my clients and colleagues that they should start using Social Media as a customer service tool. Social Media is immediate and gives customers, clients – both happy and disgruntled – a public platform to air their...
by Shanelle Newton Clapham | 1 Dec, 2011 | Behavioural Analysis, Social media marketing
I was reading a Jeff Bullas blog about the type of content posted in social media profiles and what engages audiences most and he raised a good point about reach (views) versus engagement (clicks, comments, shares). But let me go back a step. Most of you would have...
by Shanelle Newton Clapham | 28 Nov, 2011 | Behavioural Analysis, Social media marketing
The reason I love data and website analytics so much is because it provides us with an incredible amount of data that can be analysed, interpreted and moulded into a variety of ways to look at it that gives us digital marketers insights into what our audience want,...
by Shanelle Newton Clapham | 6 Oct, 2011 | Social media marketing
Social Fish have tried to summarise the type of jobs that exist now in the social media marketing field. At a glance, they cover the broad spectrum of what may or may not be needed within an organisation but I’m not sure I agree with all of them –...
by Shanelle Newton Clapham | 30 Aug, 2011 | Mobile Marketing, Social media marketing, Web Inspiration
Short one today, just wanted to share some of the brilliant information I have found online regarding social media tools and ways to build your community online. The Business2Community blog is keeping us informed with ways to measure your influence online. Don’t...
