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Shock Horror! Tweets reflect TV Ratings

by Shanelle Newton Clapham | 22 Mar, 2013 | Research & Trends, Social media marketing

I don’t think anyone will be surprised to learn that a new study by Nielsen Online and SocialGuide has confirmed that popular TV shows get more chatter on twitter. It’s called Social TV and I blogged about this back in July 2011. Apparently twitter...

What I’m reading – social media tips and tricks

by Shanelle Newton Clapham | 30 Aug, 2011 | Mobile Marketing, Social media marketing, Web Inspiration

Short one today, just wanted to share some of the brilliant information I have found online regarding social media tools and ways to build your community online. The Business2Community blog is keeping us informed with ways to measure your influence online. Don’t...

Good business blogging practice – the benefits are bountiful

by Shanelle Newton Clapham | 30 May, 2011 | Content marketing, Social media marketing

Let me be clear up front, I am not a business blogger. I’ve been advocating for an organisational blog at WWF for almost 2 years now and I will continue to push for it as it will definitely help us reach our global goal of “mobilising millions”, but...

Social media and community building

by Shanelle Newton Clapham | 2 Feb, 2011 | Social media marketing

The internet is incredible – we all know that. We take it for granted from time to time and we curse it when its slow but most of its draw backs are your own personal (or work) hardware or other people spamming it up. The internet itself is a beautiful,...

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