by Shanelle Newton Clapham | 3 Nov, 2018 | Digital fundraising online giving
I popped my IFC cherry I don’t know about you, but I had only heard good things about the IFC (International Fundraising Conference). People raved about it – said it was “the best conference” or made references to it like “there’s no conference like it”....
by Shanelle Newton Clapham | 4 May, 2012 | Content marketing, Web Inspiration
I have been advocating content marketing for over a year in this blog and this week I had the good fortune to learn of a brilliant example of web video and digital content when I saw a presentation from the Executive Creative Director, Damon Stapleton and Executive...
by Shanelle Newton Clapham | 26 Apr, 2012 | Web Inspiration
Kirby Ferguson has created a 4 part series called Everything is a Remix. Any attempt at a description of this series will not do it justice so I encourage you to invest the 45-50 minutes to watch the 4 episodes for yourself. I’ve chosen to show...
by Shanelle Newton Clapham | 2 Apr, 2012 | Content marketing
A couple of weeks ago I did a video for King Content, a content marketing consultancy in Sydney that helps businesses improve the engagement on their website and provide their customers with interesting stories in a variety of content mediums – video content,...
by Shanelle Newton Clapham | 5 Mar, 2012 | Content marketing, Search Marketing
I wrote a blog on SEO for video content early last year but it was focused mostly around video transcripts and the need to have as many words on the page as are relevant to the video, to help search engines better understand what your video is about. At present,...
by Shanelle Newton Clapham | 20 Feb, 2012 | Mobile Marketing
Mobile has been reputed as “the next big thing in digital” for several years now. Social Media marketing swooped in and stole Mobile Marketing’s thunder but I think the storm is still to come. Sorry, I’m not good with metaphors –...
by Shanelle Newton Clapham | 17 Feb, 2012 | Content marketing
I’ve blogged many times about how content is king in the digital world and video content is especially sought after these days. With free software available on your computer video content is easy to create, edit and publish. At a conference I was at yesterday,...
by Shanelle Newton Clapham | 30 Aug, 2011 | Mobile Marketing, Social media marketing, Web Inspiration
Short one today, just wanted to share some of the brilliant information I have found online regarding social media tools and ways to build your community online. The Business2Community blog is keeping us informed with ways to measure your influence online. Don’t...
