by Shanelle Newton Clapham | 5 Mar, 2012 | Content marketing, Search Marketing
I wrote a blog on SEO for video content early last year but it was focused mostly around video transcripts and the need to have as many words on the page as are relevant to the video, to help search engines better understand what your video is about. At present,...
by Shanelle Newton Clapham | 29 Nov, 2011 | Content marketing, Digital marketing strategy, Social media marketing
Content marketing is a marketing tactic of creating and distributing content that is relevant and valuable to a specific target audience. This content, or engagement objects as I like to call them, aim to attract, acquire, and engage a clearly defined and understood...
by Shanelle Newton Clapham | 30 Aug, 2011 | Mobile Marketing, Social media marketing, Web Inspiration
Short one today, just wanted to share some of the brilliant information I have found online regarding social media tools and ways to build your community online. The Business2Community blog is keeping us informed with ways to measure your influence online. Don’t...
by Shanelle Newton Clapham | 27 May, 2011 | Content marketing, Digital marketing strategy, Search Marketing
As every good digital or online person knows, your marketing campaign is only as good as the landing page you send people to. So when I started in a new role and had to build a digital strategy, online marketing and communications plan and build a new website, I took...
by Shanelle Newton Clapham | 10 May, 2011 | Content marketing
So I was reading through my RSS feeds this morning and there is quite a bit of chat about Video. Google’s blog Welcome to the future of video got me thinking about the video series I remember being obsessed with for a short while in 2007/8. I’ve spent the...
by Shanelle Newton Clapham | 8 Apr, 2011 | Content marketing, Search Marketing
Video is content. Keyword rich content. Did you know that Google search can now search for videos by keyword. And we’re not just talking about the video title or tags attached to the video, but the actual content of the video, the narration or voice over or...
by Shanelle Newton Clapham | 9 Feb, 2011 | Email marketing
I’m a big fan of email. I believe it is still one of the two most important online media channels. Search being the other. But has the emergence of video and social media and mobile taken a chunk out of the email market place? I think so. But does that mean...
by Shanelle Newton Clapham | 31 Jan, 2011 | Content marketing
I don’t know about you, but I love to quote music lyrics in conversation. When I say I love to do this, what I really mean is that later, when I’m thinking about a particular discussion that I’ve had that day with friends or colleagues, I wish that I had quoted the...
