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SEO for Video is important too

by Shanelle Newton Clapham | 5 Mar, 2012 | Content marketing, Search Marketing

I wrote a blog on SEO for video content early last year but it was focused mostly around video transcripts and the need to have as many words on the page as are relevant to the video, to help search engines better understand what your video is about. At present,...

Content Marketing is an Essential Part of a Successful Digital Marketing Strategy

by Shanelle Newton Clapham | 29 Nov, 2011 | Content marketing, Digital marketing strategy, Social media marketing

Content marketing is a marketing tactic of creating and distributing content that is relevant and valuable to a specific target audience. This content, or engagement objects as I like to call them, aim to attract, acquire, and engage a clearly defined and understood...

What I’m reading – social media tips and tricks

by Shanelle Newton Clapham | 30 Aug, 2011 | Mobile Marketing, Social media marketing, Web Inspiration

Short one today, just wanted to share some of the brilliant information I have found online regarding social media tools and ways to build your community online. The Business2Community blog is keeping us informed with ways to measure your influence online. Don’t...

Content is King – as every good digital person knows

by Shanelle Newton Clapham | 27 May, 2011 | Content marketing, Digital marketing strategy, Search Marketing

As every good digital or online person knows, your marketing campaign is only as good as the landing page you send people to. So when I started in a new role and had to build a digital strategy, online marketing and communications plan and build a new website, I took...

Lots of chat about video – online, mobile, tv series – the lines are blurring

by Shanelle Newton Clapham | 10 May, 2011 | Content marketing

So I was reading through my RSS feeds this morning and there is quite a bit of chat about Video. Google’s blog Welcome to the future of video got me thinking about the video series I remember being obsessed with for a short while in 2007/8. I’ve spent the...

Videos can now be searched by keywords in their transcript

by Shanelle Newton Clapham | 8 Apr, 2011 | Content marketing, Search Marketing

Video is content. Keyword rich content. Did you know that Google search can now search for videos by keyword. And we’re not just talking about the video title or tags attached to the video, but the actual content of the video, the narration or voice over or...

Is email still the cornerstone of every online marketing campaign?

by Shanelle Newton Clapham | 9 Feb, 2011 | Email marketing

I’m a big fan of email. I believe it is still one of the two most important online media channels. Search being the other. But has the emergence of video and social media and mobile taken a chunk out of the email market place? I think so. But does that mean...

Video killed the plain text website

by Shanelle Newton Clapham | 31 Jan, 2011 | Content marketing

I don’t know about you, but I love to quote music lyrics in conversation. When I say I love to do this, what I really mean is that later, when I’m thinking about a particular discussion that I’ve had that day with friends or colleagues, I wish that I had quoted the...

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