by Shanelle Newton Clapham | 3 May, 2011 | Social media marketing
I cannot keep up with the community groups that I have joined. I get only weekly email updates about my linkedin groups and I get no fewer than 15 updates with sometimes 40+ conversations that I feel guilty I have not participated in. It is similar for my facebook...
by Shanelle Newton Clapham | 29 Apr, 2011 | Content marketing, Social media marketing, Web Inspiration
Happy Friday to my 46 friends who read my blog from time to time. I am very greatful to know that my thoughts are not just going out into the ether. But even if they were, I’m finding writing this blog very rewarding as I’m learning a lot of myself, my...
by Shanelle Newton Clapham | 19 Apr, 2011 | Behavioural Analysis, Digital marketing strategy
I find myself giving a lot of advice to my international WWF colleagues about where to start when designing a digital strategy and getting it implemented, so I thought I would share some of those learning’s here. Always start with data Data is your best friend,...
by Shanelle Newton Clapham | 18 Apr, 2011 | Email marketing, Online Advertising, Research & Trends
I was thinking about my blog last week and how the posts have been skewed to mobile and search lately and neither of these topics is my particular area of primary expertise. I have far more experience in display online advertising and email marketing. So I was...
by Shanelle Newton Clapham | 14 Apr, 2011 | Mobile Marketing, Web Inspiration
There is so much good info online, I thought I would share a few of the interesting things I’ve been reading. Android smartphones are more popular than iPhone in the UK Research was commissioned by a digital banking provider, Intelligent Environments....
by Shanelle Newton Clapham | 12 Apr, 2011 | Behavioural Analysis, Mobile Marketing, Research & Trends
I was reading Amy Sample Ward’s blog this morning and she’s posted a brilliant article on Qriously – a new research tool that captures public sentiment in real time through survey style questions asked by replacing sponsored ads with questions in...
by Shanelle Newton Clapham | 11 Apr, 2011 | Mobile Marketing, Social media marketing, Web Inspiration
The prolific use of smart phones is distracting people from what they should be doing Daemon Digital was having a bit of a rant about distracted mobile users inconveniencing the rest of us highly alert and conscientious folk. They’re sick of waiting in line at...
by Shanelle Newton Clapham | 8 Apr, 2011 | Content marketing, Search Marketing
Video is content. Keyword rich content. Did you know that Google search can now search for videos by keyword. And we’re not just talking about the video title or tags attached to the video, but the actual content of the video, the narration or voice over or...
by Shanelle Newton Clapham | 7 Apr, 2011 | Search Marketing
I have been attending the Bruce Clay SEO Toolset Training in Sydney the last 3 days. Now that I am a wealth of information, I am trying to share some of it before it starts to leak out of my over-stuffed brain. So one of the key tips that I learnt for successful...
by Shanelle Newton Clapham | 5 Apr, 2011 | Search Marketing
It has been a few weeks since my last post as I had a week of people management training in Hanoi, Vietnam with a company called, Better Future – whose philosophy is inspiring, they aim to change the world by mixing sustainability and corporate & social...
by Shanelle Newton Clapham | 10 Mar, 2011 | Web Inspiration
It’s my last day of work, in the office, for 4 weeks because I’m heading off to Vietnam for a training course (tough life, I know) and then I have two glorious weeks in India to kick back on a beach, go diving, read my book and probably pine a little for...
by Shanelle Newton Clapham | 4 Mar, 2011 | Online Advertising, Opinion
The UAP guidelines for standard display ad units specify the format (300×250, 728×90 etc), ad name (leaderboard, med-rec etc) and max file weight (increased to 40kb which will be good news for creatives and flash developers), as well as ad creative due...
by Shanelle Newton Clapham | 3 Mar, 2011 | Online Advertising
So I was reading a blog by Amnesia Razorfish – digital agency – and I was introduced to a new acronym today, NUI – Natural User Interface, and it got me thinking about the acronyms I use at work on a daily basis and how foreign they probably are to...
by Shanelle Newton Clapham | 28 Feb, 2011 | Content marketing, Search Marketing
Reading an interview with Iain McDonald of Amnesia Razorfish – never heard of him but had heard of Amnesia as I know some of my old colleagues at News Digital Media were using them. Anyway, Iain seems like a very switched on guy and during the interview he was...
by Shanelle Newton Clapham | 27 Feb, 2011 | Branding online, Online Advertising
Potentially brand damaging ad placements, when buying run of network or AU eyeballs targeting, is a frustrating side effect of low cost online advertising. As a digital media buyer I have run into this problem many times with publishers and networks. It is usually...
