Today we’re going to talk about testing. One of the things I love most about working in internet marketing is that you can track every click, follow every visitor through your website and monitor your return on investment very accurately. Testing allows us to take...
As always, I've read a dozen great articles this week but here are a few good reads that are relevant to many businesses and are practical enough to actually implement. Email marketing - A/B split testing for subject lines For those of you who have been engaging with...
Most people screw up their nose when they hear the word data. I admit it, I used to be one of those people. I liked to think of myself as a words person, or that I am more creative and not good with numbers. When in fact, you don't necessarily have to be good at...
Hiya folks, thought it was about time I shared some more of the excellent wisdom that guides me through this labyrinth that is our digital landscape. 1. Business2Community have been talking about the power of sharing - did you know that on average, each link on...
Before web analytics there was adserving media tracking called spotlight tags or action tags or post click and post view tracking and at the time these were brilliant and revolutionary. Post click and post view conversion tracking tags (tags are the html code that the...
I'm conducting my first SEO workshop for the Nature Conservation Trust today. I'm excited about moving forward with their approved digital strategy and website content upgrade. I will first give the group an education in Google Analytics and show them...
In my current job I have spent the last 15+ months building a new website for WWF-Australia. People never know where to start when building a small or large scale website, so here is the process I followed and will recommend. Analysis of the web logs or Website...
I find myself giving a lot of advice to my international WWF colleagues about where to start when designing a digital strategy and getting it implemented, so I thought I would share some of those learning's here. Always start with data Data is your best friend, in...
I was reading Amy Sample Ward's blog this morning and she's posted a brilliant article on Qriously - a new research tool that captures public sentiment in real time through survey style questions asked by replacing sponsored ads with questions in smartphone and tablet...