Did you make any promises to yourself when the clock ticked over to 2024? Did you commit to a new exercise regime, personal well-being, healthy eating and financial frugality or was it a case of “Meh. Who cares?” This year I took a gentle and sensible approach to New...
As you probably and unavoidably saw, Donald Trump was indicted for a fourth time last week. Earlier this month he pleaded not guilty to charges of conspiracy to defraud the United States. A day after he was indicted for the third time, his team sent an email to...
Fundraising traditions often suggest that there are two optimal periods for appeals each year: tax time and Christmas. While concrete evidence supporting these specific dates may be scarce, it remains a widespread practice among charities across our shores to launch...
Fundraising or brand first? This is the question on many organisations' lips. It’s a valid question and one that I have toyed over for a number of years as both a brand specialist and a fundraiser. It’s a bit of a chicken and egg situation, you need the dollars so all...
As a sector that works for 'Love over Hate' and Equality and dignity for everyone & knows that climate change is real and advocates to protect people's mental health... CAN WE CONTINUE to prolifically use a platform like facebook that projects all of what we stand...
Remarketing is one of the best digital tactics, but grossly underused in the NFP space. Here’s why, and how, YOU should be doing it. Have you ever had the unnerving feeling that a brand is stalking you online? One minute you’re...
Don't know where to start to acquire donors online? We're told all the time that digital fundraising and online donor acquisition can be quite daunting to a traditional fundraiser, so we want to try and break it down into some bite size places to get started. Mamta...
Direct to Digital - Monthly Donor Acquisition In the last couple of months I've noticed several charities asking me to make a monthly donation online, via an ad or email. This is a very cool thing indeed. I've seen Greenpeace, the Climate Council and ACF each ask me...
I’ve been following the #BlackLivesMatter movement closely. Racism is such a BIG, confronting, ugly issue that works as an undercurrent to thwart us in so many of the causes I work on. I'm white. I'm trying to stand back and let people of colour speak for themselves...
You let your donors cancel when they call you – why shouldn’t they be able to do that same action online? I like to think that I challenge the status quo more than I accept it. I know this to be true in many areas of my life – in fundraising, in our society’s...
One of my Kiwi charities shared a case study of a UK community fundraising campaign that was bringing in digital donations in droves. It's a great campaign "Run for Heroes" to raise money for NHS staff in the UK who are struggling under the weight of COVID-19. What...
I want to talk about the similarities (and differences) between the experiences and expectations of people that sign up to a subscription and people that make a monthly donation to a charity. both selected your organisation or product because they believed it matched...
Digital Research and Innovation to drive change for non-profit organisations in Australia Website Donations. Email appeals. Good user experience for supporters and donors. Non-profits advocating for change. I’m so excited, and grateful - to our collaborative...
So I’ve got a new favourite digital campaigning and fundraising channel! Peer 2 Peer texting. And no it’s not using AI and pre-programmed conversations - it’s actual people having a text conversation - en mass! Adam Knobel, who worked on the YES! Marriage Equality...
Creative Message Testing What does your target audience respond best to? Before your next appeal or campaign, you should try some message testing to get the call to action just right for your donors and supporters. Message testing can be done very quickly and easily...