It was only Tuesday morning and, combined, the Parachute team had already received 20+ emails about Include a Charity Week (there were more to come…). The message was a worthy one (“leave a gift to charity in your Will”) but the execution? Let’s just say if I was...
Guilt-driven marketing and fundraising is a tactic. It taps into emotions to provoke action – whether it's the fear of missing out, not helping those in need or neglecting your own needs, guilt is a powerful motivator. When done right, it can boost donations, raise...
We know it works, but it's being so over-used by charities that we predict it's going to STOP working. At times we have a bit of a 'copycat' industry where everyone jumps on a good idea. Now it seems that every appeal has a matched gift. EOFY is the biggest giving...
“What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.” – Pericles Wise words from Pericles… the Athenian statesman, not the evil parrot in Scooby-Doo. A leader in Athens during its Golden Age, Pericles...
... And what you can do about it While there may be a slight possibility (very small) that there is some (not much) sense in Trump’s decision to freeze international aid (please bear with me). The act of simply pulling the rug out is likely to have change management...
Let’s get this out of the way: you probably don’t love face-to-face fundraisers. I get it—they can be persistent, even a little annoying. However, your digital content should be more like a face-to-face fundraiser’s work, because they are masters of storytelling. F2F...
Did you make any promises to yourself when the clock ticked over to 2024? Did you commit to a new exercise regime, personal well-being, healthy eating and financial frugality or was it a case of “Meh. Who cares?” This year I took a gentle and sensible approach to New...
As you probably and unavoidably saw, Donald Trump was indicted for a fourth time last week. Earlier this month he pleaded not guilty to charges of conspiracy to defraud the United States. A day after he was indicted for the third time, his team sent an email to...
Fundraising traditions often suggest that there are two optimal periods for appeals each year: tax time and Christmas. While concrete evidence supporting these specific dates may be scarce, it remains a widespread practice among charities across our shores to launch...
Fundraising or brand first? This is the question on many organisations' lips. It’s a valid question and one that I have toyed over for a number of years as both a brand specialist and a fundraiser. It’s a bit of a chicken and egg situation, you need the dollars so all...
As a sector that works for 'Love over Hate' and Equality and dignity for everyone & knows that climate change is real and advocates to protect people's mental health... CAN WE CONTINUE to prolifically use a platform like facebook that projects all of what we stand...
Remarketing is one of the best digital tactics, but grossly underused in the NFP space. Here’s why, and how, YOU should be doing it. Have you ever had the unnerving feeling that a brand is stalking you online? One minute you’re...
Don't know where to start to acquire donors online? We're told all the time that digital fundraising and online donor acquisition can be quite daunting to a traditional fundraiser, so we want to try and break it down into some bite size places to get started. Mamta...
Direct to Digital - Monthly Donor Acquisition In the last couple of months I've noticed several charities asking me to make a monthly donation online, via an ad or email. This is a very cool thing indeed. I've seen Greenpeace, the Climate Council and ACF each ask me...
I’ve been following the #BlackLivesMatter movement closely. Racism is such a BIG, confronting, ugly issue that works as an undercurrent to thwart us in so many of the causes I work on. I'm white. I'm trying to stand back and let people of colour speak for themselves...