I'm always a big fan of ComScore's research and data but I love it even more when it confirms what I've been saying, that Mobile needs to be the centre of your digital marketing strategy, for the last year. Australia has had a very fast uptake of smartphones and...
The below article about mobile application and mobile website development is a summary of a superb post by Rob Borley. He has explained it so well that I thought not to tackle the subject myself but instead point you in his direction. However, as often happens when I...
Mobile Marketing is growing incredibly fast because mobile internet usage has skyrocketed in the last 2 years and mobile devices such as smartphones and tablet computers are penetrating our population as though they were a disease. While I am making a joke, it is...
I'm excited about mobile because as a consumer I'm starting to see more and more cool stuff show up in my smartphone apps and see more relevant and targeted local searches when I'm searching on Google via my mobile phone and I can see all of this through my website...
In this video I provides tips and advice to businesses, large and small, about the need to plan for mobile as the key part of their digital marketing strategy. The internet and how we use internet marketing is changing so fast that most businesses can't keep up....
Mobile has been reputed as "the next big thing in digital" for several years now. Social Media marketing swooped in and stole Mobile Marketing's thunder but I think the storm is still to come. Sorry, I'm not good with metaphors - I usually avoid them as my journalism...
In my professional life Mobile Marketing is talked about alot and there are loads of brilliant examples of how we use the iPad's native functionality to build incredible apps with engaging ways to navigate (check out Bjork's Biophilia or the TinTin app from the latest...
Totally cute and a fun way to say "I'm an Android". I don't know if this is inspired by the "I'm a Mac" campaign but I see obvious synergies. I saw my friend Kurt's "Android" avatar on Facebook and when I tried to click through to make mine it was the first time I...
To be honest, this was not something that I had considered before but John Lynch from www.entrepreneur.com has convinced me that I definitely need to consider how Siri might change how we think about SEO for websites. John has raised, "could iPhone 4S Siri change the...
I'm not even going to pretend that I could have provided you with the below level of detail when it comes to selecting the right mobile marketing solution for your business - but I can direct you to the superior knowledge of Rob Borley and Paul Boag who explain, in...
Short one today, just wanted to share some of the brilliant information I have found online regarding social media tools and ways to build your community online. The Business2Community blog is keeping us informed with ways to measure your influence online. Don't be...
So of course I am adding to this clutter of information with my post this morning but I hope to distill down some of the information into easy-to-consume pieces of information and provide you with a list of recommended reading. What a helpful teacher I am :)As I was...
For those of you who are not initiated into the world of online display advertising this may seem like another language so I'll keep it in the simplest of forms for you. The banner ads that you are used to seeing on news websites are known as display advertising. In...
As always, Nielsen is providing us with the data that we love. Just check out the smartphone purchase infographic below. "Smartphones continue to grow in popularity. According to Nielsen’s May survey of mobile consumers in the U.S., 38 percent now own smartphones. And...
There is so much good info online, I thought I would share a few of the interesting things I've been reading. Android smartphones are more popular than iPhone in the UK Research was commissioned by a digital banking provider, Intelligent Environments. They...