Did you make any promises to yourself when the clock ticked over to 2024? Did you commit to a new exercise regime, personal well-being, healthy eating and financial frugality or was it a case of “Meh. Who cares?” This year I took a gentle and sensible approach to New...
What is Discord? A quick search on your favourite search engine will tell you it's a free chat service for gamers, using both instant messaging and VoIP (Voice over Internet Protocol). The reality is a defining platform for connection between groups, cohorts, and...
If you have been living in a bubble and don’t know what ChatGPT is, it is an interactive (chat-like) application based on a large language model (LLM) developed by OpenAI. It was trained on a massive amount of text data using a deep neural network architecture called...
Mariah & Michael are singing, festive cheer is ringing, and generous donors keep on giving (despite the challenges that 2022 has thrown our way – ahem, $10 lettuce WAH?!). It’s a fascinating time of year, and we are tickled pink by some of the digital fundraising...
Hey, did you hear the news? Google Analytics is getting a facelift and you need to make the switch before all your data is lost. You might be thinking WTF if you have missed all the Google blasts and digital news, but it’s true. From July 2023 Google Analytics...
As a sector that works for 'Love over Hate' and Equality and dignity for everyone & knows that climate change is real and advocates to protect people's mental health... CAN WE CONTINUE to prolifically use a platform like facebook that projects all of what we stand...
If you’ve read our latest work –Researching Charity Donation Pages 2.0, then you’ll know there are many things you can do to improve the experience your supporters have when donating through your charity website. Improving the conversion rate of your donation website...
Digital Research and Innovation to drive change for non-profit organisations in Australia Website Donations. Email appeals. Good user experience for supporters and donors. Non-profits advocating for change. I’m so excited, and grateful - to our collaborative...
It starts with Email marketing... I’ve been running Digital PUSH and email campaigns for 15 years now and for the first 13 years email smashed everything else in terms of conversion. Search will beat email for a Pull strategy (when people have a need and are actively...
Every now and again I feel a little overwhelmed with digital. While an amazing space to innovate, sometimes, like with any other platform, the churn and burn can feel mundane and run-of-the-mill. And having worked in the space for almost 10 years now, while I’ve seen...
Measuring donor acquisition success Organisations are growing and fundraisers are looking for new, reliable acquisition channels. Using digital to generate leads, which charities are converting to monthly donors via an ask by a telefundraiser, has proven very...
The rise and rise of corporate social responsibility There’s been a significant increase in the growth of ‘corporate social responsibility’ over the years. With more consumers than ever saying they would be willing to pay more for a product or be more loyal if they...
3 steps to more online donations Quick and easy donations I made a pact with myself a couple of years ago to not answer the question “How’ve you been?” with “Busy” – because it was boring and because everybody is. Busy. Busy. Busy. These days we all seem have more to...
Donor behaviour online What do donors want online? Our research set out to determine what donors want in a website donation page as well as what they get. We surveyed 180 donors and conducted 10 in-depth personal interviews to get the donor perspective. To determine...
Assumptions About Donating Online Don’t assume, ask No doubt you’ve heard the proverb about assumptions and what they make of you and me. So we decided that it was high time that we stopped making an ass of ourselves and our donors and found out what really makes...