Short one today, just wanted to share some of the brilliant information I have found online regarding social media tools and ways to build your community online. The Business2Community blog is keeping us informed with ways to measure your influence online. Don't be...
Social media is an organic, living and breathing online marketing channel. You could argue that it is not a marketing channel, that its a community of individuals who choose to be connected and marketers are trying desperately to force their way in there. But its...
Hiya folks, thought it was about time I shared some more of the excellent wisdom that guides me through this labyrinth that is our digital landscape. 1. Business2Community have been talking about the power of sharing - did you know that on average, each link on...
Today I am simply going to regurgitate an excellent blog post that I read yesterday by my favourite social media strategist, Amy Sample Ward. Crowd or community sourcing are definitely worthy tactics in a social media strategy, but they are not for the faint hearted....
Let me be clear up front, I am not a business blogger. I've been advocating for an organisational blog at WWF for almost 2 years now and I will continue to push for it as it will definitely help us reach our global goal of "mobilising millions", but I'm not currently...
Do people, marketers, businesses, organisations understand that social media is more than just facebook and twitter? I'm not sure. Sure, Facebook, Twitter and LinkedIn have the highest profile and the largest number of users - but this doesn't always convert to...
Yesterday I had lunch with my old boss. It was a lovely catch up session where I got to pick the brains of my mentor about my career and life in general. And then he asked me a question that sparked quite a long diatribe from me. He asked me "What's your take on...
I cannot keep up with the community groups that I have joined. I get only weekly email updates about my linkedin groups and I get no fewer than 15 updates with sometimes 40+ conversations that I feel guilty I have not participated in. It is similar for my facebook...
Happy Friday to my 46 friends who read my blog from time to time. I am very greatful to know that my thoughts are not just going out into the ether. But even if they were, I'm finding writing this blog very rewarding as I'm learning a lot of myself, my interests and...
The prolific use of smart phones is distracting people from what they should be doing Daemon Digital was having a bit of a rant about distracted mobile users inconveniencing the rest of us highly alert and conscientious folk. They're sick of waiting in line at the...
Google now offers social search – meaning anyone you’ve connected with via Google will now see your posts, links, blog posts, photo’s, your ANYTHING, in their Google search results (if they’re logged in to Google).
So think before you type, because your online profile is getting bigger and better connected.
Non-profits have a supporter base of people that are engaged because they care about something bigger than themselves. This lends itself well to community and discussion.
For profit businesses are desperately trying to engage their customers, but the level of emotional engagement with a consumer brand is different to that of a moral or spiritual cause.
Corporate businesses would be smart to use social media to engage and to listen and facilitate their community of detractors and advocates to be a streamlined customer service tool.
Great interview with Danielle Brigida, Digital Marketing Manager at the American National Wildlife Federation about social media and communities for not-for-profits – http://nonprofitorgs.wordpress.com/2011/02/01/book-interview-nonprofit-example-of-social-media-excellence-national-wildlife-federation/