This article is about advertising that has been targeted at you (an individual), specifically, because of your online behaviour. But first, I'm going to tell you about me. My whole life is online. I am a digital marketer by profession but I also love technology...
Please indulge me with this post. I'm inspired by the books I'm reading at the moment and on Pg 108 I realised that what I was reading was a part of the history behind eye tracking for testing websites. The awesome book that I'm reading at the moment is The...
Last night I was driving home after an incredible meat filled dinner with good friends at Porteno in Sydney and listening to FBi Radio (which specialises in local Sydney music) and Stu Buchanan was interviewing Abortifacient, a music who makes "chip music" using...
My blog post this morning is more of a rhetorical question and some meandering thoughts. Recently I've seen some senior marketers speaking about the importance of emotion in advertising. I also remember my old boss and mentor telling me that if we want to have a...
When you think of Bing search engine, do you think Jay-Z? No? Me neither. That's why this campaign is so brilliant. I wish I had been living in the states when this campaign launched in 2010, I would have loved to marvel at its simplicity but incredible complexity of...
I was at a conference last week where they were using Microsoft's Kinect to scroll around the screen of a web browser. It did look like a lot of exertion to violently throw your arms up and down and side to side in an effort to scroll around a page but it was pretty...
The last 3 days of my life I have spent learning about the brain - or the mind, depending on how you like to look at it. I have listened to neuro scientists - both practicing, researchers and academics; psychiatrists; Buddhists; mental health sufferers - such as...
Short one today, just wanted to share some of the brilliant information I have found online regarding social media tools and ways to build your community online. The Business2Community blog is keeping us informed with ways to measure your influence online. Don't be...
I had a sausage sizzle and movie night at a friends on Saturday and they were showing off their new Dell laptop and Samsung Plasma TV with 3D. Being a Mac person myself I was quite smug when they turned on their new, empty of any data laptop, and it still took at...
Back in January I was raving about why I love the internet and what a Google fan I am. And really, what's not to love? In 2010 Google launched their html5 browser test The Wilderness Downtown to promote how efficient and fast Google Chrome was. The Wilderness Downtown...
Happy Friday to my 46 friends who read my blog from time to time. I am very greatful to know that my thoughts are not just going out into the ether. But even if they were, I'm finding writing this blog very rewarding as I'm learning a lot of myself, my interests and...
There is so much good info online, I thought I would share a few of the interesting things I've been reading. Android smartphones are more popular than iPhone in the UK Research was commissioned by a digital banking provider, Intelligent Environments. They...
The prolific use of smart phones is distracting people from what they should be doing Daemon Digital was having a bit of a rant about distracted mobile users inconveniencing the rest of us highly alert and conscientious folk. They're sick of waiting in line at the...
It's my last day of work, in the office, for 4 weeks because I'm heading off to Vietnam for a training course (tough life, I know) and then I have two glorious weeks in India to kick back on a beach, go diving, read my book and probably pine a little for the internet....
New and interesting reads from within the digital world.