by Marnie Fleming | 27 Sep, 2022 | Branding online, Digital fundraising online giving, Digital marketing strategy, Opinion
Fundraising or brand first? This is the question on many organisations’ lips. It’s a valid question and one that I have toyed over for a number of years as both a brand specialist and a fundraiser. It’s a bit of a chicken and egg situation, you need the dollars...
by Shanelle Newton Clapham | 19 Mar, 2013 | Digital marketing strategy
When I mapped out this article on Digital Marketing Strategy I looked for many images to find a visual representation for what I wanted to say – and I found a lot of very typical digital process flows and even more digital channel diagrams (like the one below)...
by Shanelle Newton Clapham | 5 Nov, 2012 | Content marketing
For those who have browsed my website in any detail, you would have seen that I am a big advocate of Content Marketing and I preach this same mantra to my clients, colleagues and business owner friends. I’m also a big fan of research. When I was working in the...
by Shanelle Newton Clapham | 22 Oct, 2012 | Social media marketing
I have been a published writer many times due to my career starting as an aspiring journalist, but I gave that up over a decade ago so the release of my very own eBook, published in the Amazon Kindle store last week, is quite the milestone for me. I wrote the...
by Shanelle Newton Clapham | 17 Sep, 2012 | Digital marketing strategy
Are you ready to dive into digital? Before I can develop a digital strategy for any business, I need to first understand how the business works, what their resources and org structure looks like, which systems and processes are in place and most importantly, what the...
by Shanelle Newton Clapham | 17 Apr, 2012 | Digital marketing strategy
Despite the prolific growth of mobile marketing and social media/ social networking – many businesses are still building their digital strategy with the website at its centre. Is this the right approach? Often the strategy and tactical online marketing plan will...
by Shanelle Newton Clapham | 27 Mar, 2012 | Digital marketing strategy, Mobile Marketing
In this video I provides tips and advice to businesses, large and small, about the need to plan for mobile as the key part of their digital marketing strategy. The internet and how we use internet marketing is changing so fast that most businesses can’t keep up....
by Shanelle Newton Clapham | 24 Jan, 2012 | Content marketing
Every now and then I do have to ask myself if all the time and energy that I spend blogging is worth it. I have written 88 blog posts in the last 13 months, on average I spend about 1 hour writing each post – not nearly as much time as I should spend...
by Shanelle Newton Clapham | 9 Dec, 2011 | Online Advertising
Digital marketing/ online marketing has grown considerably in the last decade between 2000 and 2010. In the early noughties, online marketing used to just mean websites in any form, some email marketing, paid search or PPC (driven largely by Yahoo Search Marketing in...
by Shanelle Newton Clapham | 1 Dec, 2011 | Behavioural Analysis, Social media marketing
I was reading a Jeff Bullas blog about the type of content posted in social media profiles and what engages audiences most and he raised a good point about reach (views) versus engagement (clicks, comments, shares). But let me go back a step. Most of you would have...
