by Shanelle Newton Clapham | 19 Apr, 2011 | Behavioural Analysis, Digital marketing strategy
I find myself giving a lot of advice to my international WWF colleagues about where to start when designing a digital strategy and getting it implemented, so I thought I would share some of those learning’s here. Always start with data Data is your best friend,...
by Shanelle Newton Clapham | 7 Apr, 2011 | Search Marketing
I have been attending the Bruce Clay SEO Toolset Training in Sydney the last 3 days. Now that I am a wealth of information, I am trying to share some of it before it starts to leak out of my over-stuffed brain. So one of the key tips that I learnt for successful...
by Shanelle Newton Clapham | 5 Apr, 2011 | Search Marketing
It has been a few weeks since my last post as I had a week of people management training in Hanoi, Vietnam with a company called, Better Future – whose philosophy is inspiring, they aim to change the world by mixing sustainability and corporate & social...
by Shanelle Newton Clapham | 3 Mar, 2011 | Online Advertising
So I was reading a blog by Amnesia Razorfish – digital agency – and I was introduced to a new acronym today, NUI – Natural User Interface, and it got me thinking about the acronyms I use at work on a daily basis and how foreign they probably are to...
