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Digital Marketing is about continual optimisation & testing

by Shanelle Newton Clapham | 29 Apr, 2013 | Digital marketing strategy

I often tell my clients (and anyone who will listen actually) that your digital marketing strategy and your website is a “forever work in progress”. Your website, your social media presence, your investment in search engine optimisation (SEO) and your...

Invest in a long-term content marketing strategy. Let me tell you why

by Shanelle Newton Clapham | 16 Apr, 2013 | Content marketing, Digital marketing strategy

Your website content is not a channel you can set and forget. Your website should be a living, breathing thing. It should be dynamic and fully integrated into all areas of your business. Content Marketing can be as complex as creating information tailored to every...

Free tools for SEO keyword research

by Shanelle Newton Clapham | 3 Oct, 2012 | Search Marketing

If your business is wanting to embark on a Search Engine Optimisation (SEO) digital marketing strategy and needs to keep consulting costs down, you could start some of the keyword research yourselves using Google’s helpful and free search tools. Google and other...

Copywriting for websites and SEO

by Shanelle Newton Clapham | 5 Jul, 2012 | Content marketing, Search Marketing

When writing copy for websites, digital marketers have to consider the user experience first, which means the readability of the web content, as well as optimising the content for search engines. Google’s search engine is a robot and optimising a website for a...

Search Engine Optimisation never ends and it will just get harder

by Shanelle Newton Clapham | 8 May, 2012 | Search Marketing

Bruce Clay is one of the leading, global authorities on search engine optimisation (SEO). Today Bruce Clay said that “SEO never ends … and it will get harder and more interesting”.    When clients contact me wanting to know how SEO can help drive...

The rise of digital and online marketing channels

by Shanelle Newton Clapham | 9 Dec, 2011 | Online Advertising

Digital marketing/ online marketing has grown considerably in the last decade between 2000 and 2010. In the early noughties, online marketing used to just mean websites in any form, some email marketing, paid search or PPC (driven largely by Yahoo Search Marketing in...

SEO – Back to Basics of Search Engine Optimisation

by Shanelle Newton Clapham | 2 Nov, 2011 | Search Marketing

It can be frustrating for a digital marketer to hear small and large businesses talk about their websites SEO. It is often assumed to be a simple solution, a quick fix that can be done once and then said website will magically appear at #1 of Google’s search...

Digital Training – media, analytics, email and seach

by Shanelle Newton Clapham | 17 Jun, 2011 | Necessary boring bits

I’m a big believer in training. I don’t do enough of it with my team because one is a graphic designer, one an internal communications coordinator and the others are producers. So they don’t necessarily need the type of training that I can provide,...

A successful SEO strategy requires robust keyword research

by Shanelle Newton Clapham | 7 Jun, 2011 | Research & Trends, Search Marketing

I haven’t had a lot of time to write in the last week as I’ve been busy preparing my second SEO workshop for one of my clients, the Nature Conservation Trust, as well as getting closer and closer to launching the new WWF-Australia website. It’s all...

Google +1 button taking on Facebook’s LIKE

by Shanelle Newton Clapham | 2 Jun, 2011 | Search Marketing

Search engine land has been doing the research for us and found, deep in Google’s FAQs, a mention of how the new Google +1 social media short code button (the html code that allows you to add the button to your webpages) may help get your website crawled more...
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