by Shanelle Newton Clapham | 30 Jul, 2013 | Mobile Marketing
I was right! Last week I was in a meeting at the University of New South Wales and a broad sweeping statement was made that “within 2 years the tablet computer will have replaced the PC with university students”. I rejected this statement, suggesting that...
by Shanelle Newton Clapham | 22 Mar, 2013 | Research & Trends, Social media marketing
I don’t think anyone will be surprised to learn that a new study by Nielsen Online and SocialGuide has confirmed that popular TV shows get more chatter on twitter. It’s called Social TV and I blogged about this back in July 2011. Apparently twitter...
by Shanelle Newton Clapham | 6 Feb, 2013 | Web Inspiration
Part of what I do is enlighten businesses about how they can use digital systems and technology to streamline their operating processes, automate their systems and reduce their costs through creating virtual experiences as well as eliminating the duplication of effort...
by Shanelle Newton Clapham | 10 Jul, 2012 | Web Inspiration
I love that the walkman and now the ipod gave us a soundtrack to our lives but now we are on the verge of Google’s new “Glass” project possibly giving us a fly on the wall account of our lives. Of course both the walkman and Google’s glass...
by Shanelle Newton Clapham | 27 Mar, 2012 | Digital marketing strategy, Mobile Marketing
In this video I provides tips and advice to businesses, large and small, about the need to plan for mobile as the key part of their digital marketing strategy. The internet and how we use internet marketing is changing so fast that most businesses can’t keep up....
by Shanelle Newton Clapham | 2 Aug, 2011 | Mobile Marketing
So of course I am adding to this clutter of information with my post this morning but I hope to distill down some of the information into easy-to-consume pieces of information and provide you with a list of recommended reading. What a helpful teacher I am :)As I was...
by Shanelle Newton Clapham | 6 Jul, 2011 | Mobile Marketing
As always, Nielsen is providing us with the data that we love. Just check out the smartphone purchase infographic below. “Smartphones continue to grow in popularity. According to Nielsen’s May survey of mobile consumers in the U.S., 38 percent now own...
by Shanelle Newton Clapham | 14 Apr, 2011 | Mobile Marketing, Web Inspiration
There is so much good info online, I thought I would share a few of the interesting things I’ve been reading. Android smartphones are more popular than iPhone in the UK Research was commissioned by a digital banking provider, Intelligent Environments....
by Shanelle Newton Clapham | 12 Apr, 2011 | Behavioural Analysis, Mobile Marketing, Research & Trends
I was reading Amy Sample Ward’s blog this morning and she’s posted a brilliant article on Qriously – a new research tool that captures public sentiment in real time through survey style questions asked by replacing sponsored ads with questions in...
