by Mamta Bhatt | 22 May, 2024 | AI, Cool stuff online
Love it or hate it, AI, LLM’s, NLM, ML, Gen AI and NLG, are here to stay. (You know what they ALL mean, right? 😉). So how can you best use it for fundraising? Let me tell you the ways! AI can be too much for the mind (and heart) – both knowing what to do with AI...
by Mamta Bhatt | 3 Apr, 2024 | Content marketing, Digital marketing strategy, Social media marketing
We’ve seen a few blogs around lately about the effectiveness of ‘ugly’ ads in mainstream advertising and thought we’d share our learnings from the Parachute wheelhouse on the topic. Firstly, what do we mean by ugly ads? They’re ads that are designed to get...
by Mamta Bhatt | 24 Jan, 2024 | Digital fundraising online giving, Digital marketing strategy, Opinion, Research & Trends
Did you make any promises to yourself when the clock ticked over to 2024? Did you commit to a new exercise regime, personal well-being, healthy eating and financial frugality or was it a case of “Meh. Who cares?” This year I took a gentle and sensible approach to New...
by Mamta Bhatt | 7 Sep, 2023 | Cool stuff online, Donor Care, Research & Trends, Web Inspiration
What is Discord? A quick search on your favourite search engine will tell you it’s a free chat service for gamers, using both instant messaging and VoIP (Voice over Internet Protocol). The reality is a defining platform for connection between groups, cohorts,...
by Mamta Bhatt | 23 Aug, 2023 | Digital fundraising online giving, Digital marketing strategy, Email marketing, Opinion
As you probably and unavoidably saw, Donald Trump was indicted for a fourth time last week. Earlier this month he pleaded not guilty to charges of conspiracy to defraud the United States. A day after he was indicted for the third time, his team sent an email to...
by Mamta Bhatt | 10 Aug, 2023 | Digital fundraising online giving, Digital marketing strategy
Fundraising traditions often suggest that there are two optimal periods for appeals each year: tax time and Christmas. While concrete evidence supporting these specific dates may be scarce, it remains a widespread practice among charities across our shores to launch...
by Mamta Bhatt | 23 May, 2023 | Opinion
Parachute Digital is already well known for innovation in digital fundraising, but what you probably don’t know about us is that we do ANYTHING digital for a not-for-profit organisation. We can help you: Develop new products for your clients, beneficiaries or donors...
by Mamta Bhatt | 3 Feb, 2023 | Donor Care, Integrated Marketing, Opinion, User experience
I love paper. I love holding it, folding it and even the smell of it. There’s nothing better than ripping open a box of Annual Reports and catching a whiff of the ink on that 80 GSM. Fundraising, is a rapidly changing and evolving industry. Ignoring trends and...
by Mamta Bhatt | 14 Dec, 2022 | Content is King, Cool stuff online, Digital marketing strategy, Research & Trends
Mariah & Michael are singing, festive cheer is ringing, and generous donors keep on giving (despite the challenges that 2022 has thrown our way – ahem, $10 lettuce WAH?!). It’s a fascinating time of year, and we are tickled pink by some of the digital fundraising...
by Mamta Bhatt | 8 Nov, 2022 | Digital marketing strategy, Opinion
We all know the drill: it’s budget time and we need to invest big $ to make up for all the new supporters we lost in the last 12 months. The new campaign kicks off and it’s going so well! Low costs per lead or per acquisition, so exciting! But have we...
by Mamta Bhatt | 27 Sep, 2022 | Branding online, Digital fundraising online giving, Digital marketing strategy, Opinion
Fundraising or brand first? This is the question on many organisations’ lips. It’s a valid question and one that I have toyed over for a number of years as both a brand specialist and a fundraiser. It’s a bit of a chicken and egg situation, you need the dollars...
by Mamta Bhatt | 28 Aug, 2020 | Digital fundraising online giving, Digital marketing strategy, Search Marketing, Social media marketing
Remarketing is one of the best digital tactics, but grossly underused in the NFP space. Here’s why, and how, YOU should be doing it. Have you ever had the unnerving feeling that a brand is stalking you online? One minute you’re browsing your favourite clothing site or...
by Mamta Bhatt | 28 Apr, 2020 | Content is King, Content marketing, Digital marketing strategy
So, you wanna win with content, huh? Great! So many orgs push their budget into paid advertising – SEM or social. Don’t get me wrong, they are telling great stories and sharing great content on these channels. But they are missing out on optimising they’re wonderful...
by Mamta Bhatt | 4 Nov, 2019 | Content is King, Digital marketing strategy, Email marketing, Social media marketing, User experience
The demise of email marketing has been foretold possibly since email marketing took its first breath in 1978. And while I’m still yet to see it pass, there can be no doubt that it is in a state of decline. A 2019 report from Campaign Monitor notes average open and...
by Mamta Bhatt | 6 Sep, 2019 | Social media marketing
If you’re running social ads for your organisation, firstly, congrats, you are DEFINITELY not alone. If you’re not, that’s probably a discussion you should have with us separately. (Seriously, get in touch.) Social advertising is prevalent across all industries, and...
