by Shanelle Newton Clapham | 27 Mar, 2012 | Digital marketing strategy, Mobile Marketing
In this video I provides tips and advice to businesses, large and small, about the need to plan for mobile as the key part of their digital marketing strategy. The internet and how we use internet marketing is changing so fast that most businesses can’t keep up....
by Shanelle Newton Clapham | 22 Mar, 2012 | Web Inspiration
This discovery is about 6 months old but it doesn’t mean it doesn’t fit the profile of Cool Stuff Online. The Dalai Lama, Tibet’s spiritual leader in exile, was planning on attending Archbishop Desmond Tutu’s Inaugural Peace Lecture in Cape...
by Shanelle Newton Clapham | 21 Mar, 2012 | Social media marketing
Beware, it’s a LONG post, but it has practical advice for social media success. The success of the social media space just now is in its power to create customers who create customers. This should be the purpose of most sustainable business models. We used to...
by Shanelle Newton Clapham | 19 Mar, 2012 | Social media marketing
Are you ready to get seven very helpful Facebook social media advertising tips? If so, hit the Print Button now or if you’re old school and just starting to use social media for your business marketing because someone told you that you must, then take out some...
by Shanelle Newton Clapham | 9 Mar, 2012 | Social media marketing
The other night I was watching TV and a candidate for Senate was being ridiculed by the press for a photo taken of him 10 years ago, while he was at university, doing something silly when he was on holidays with his friends. It wasn’t even that offensive or...
by Shanelle Newton Clapham | 5 Mar, 2012 | Content marketing, Search Marketing
I wrote a blog on SEO for video content early last year but it was focused mostly around video transcripts and the need to have as many words on the page as are relevant to the video, to help search engines better understand what your video is about. At present,...
by Shanelle Newton Clapham | 4 Mar, 2012 | Web Inspiration
This article is about advertising that has been targeted at you (an individual), specifically, because of your online behaviour. But first, I’m going to tell you about me. My whole life is online. I am a digital marketer by profession but I also love...
by Shanelle Newton Clapham | 26 Feb, 2012 | Web Inspiration
Please indulge me with this post. I’m inspired by the books I’m reading at the moment and on Pg 108 I realised that what I was reading was a part of the history behind eye tracking for testing websites. The awesome book that I’m reading at the...
by Shanelle Newton Clapham | 21 Feb, 2012 | Content marketing, Necessary boring bits
I have good news for WordPress users (people who have a blog or website powered by the open source [free] website content management system [CMS] called WordPress)! You can get rid of spam from your website comments. Akismet is the answer. I was getting at least...
by Shanelle Newton Clapham | 20 Feb, 2012 | Mobile Marketing
Mobile has been reputed as “the next big thing in digital” for several years now. Social Media marketing swooped in and stole Mobile Marketing’s thunder but I think the storm is still to come. Sorry, I’m not good with metaphors –...
by Shanelle Newton Clapham | 17 Feb, 2012 | Content marketing
I’ve blogged many times about how content is king in the digital world and video content is especially sought after these days. With free software available on your computer video content is easy to create, edit and publish. At a conference I was at yesterday,...
by Shanelle Newton Clapham | 10 Feb, 2012 | Web Inspiration
Last night I was driving home after an incredible meat filled dinner with good friends at Porteno in Sydney and listening to FBi Radio (which specialises in local Sydney music) and Stu Buchanan was interviewing Abortifacient, a music who makes “chip...
by Shanelle Newton Clapham | 8 Feb, 2012 | Online Advertising
There are 5 main digital media channels where you can purchase online and mobile media. Display banner ads in their various forms and paid search engine marketing are currently the largest form of online advertising. Traditionally display banner ads have been bought...
by Shanelle Newton Clapham | 7 Feb, 2012 | Online Advertising
There are 5 main digital media channels where you can purchase online and mobile media. Display banner advertising Display banner advertising is one of the oldest forms of online media, going back almost 2 decades. The IAB standardized the size of banner ads about...
by Shanelle Newton Clapham | 31 Jan, 2012 | Behavioural Analysis, Digital marketing strategy, User experience
Building a website can be expensive. To do a good job, a business must put aside some time for research and planning to ensure that you’re targeting the right people with the right message to get them to do what you want them to do – namely, act (buy,...
